Byter - Digital Marketing & Social Media

How to properly structure your website

Jan 7, 2022 11:18:00 PM / by Byter Team posted in Digital Marketing, Search Engines, Web Design


Website Structure

Structuring your site establishes how to organise your website’s content. Usually, a website often consists of content on a variety of related topics, presented on posts and pages. 

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Jan 7, 2022 11:16:51 PM / by Byter Team posted in Digital Marketing, Web Design


Digital marketers, get ready to upgrade your website! Now I can imagine that your website, brand, and business is beginning to excel with increased traffic, content, and engagement.

Unfortunately, you have content on your website which has become irrelevant or out of date. So, you need to decide whether to update it or delete it since this is a part of your regular content maintenance activities.

But how is this done?

Well, that’s easy! Through an Orphaned content SEO workout. This can do a lot to help you clean up your old content! Starting with a list of pages that don’t have any internal links pointing towards them. So, this article will walk you through the 4 simple steps to get it tidied up.

A big part of this process is deciding whether to update your content and add links pointing to it. Or whether to get rid of it. Keep reading below for help deciding what to do with your old Website content.

This article will give you the tools you need to manage your content in four easily efficient steps.

Okay, let’s get going!


Now for this first step, I just want you to think. Think about an article, blog, or any of your pieces of content that needs constant updating to maintain its relevancy.

Have you thought of one yet?

Well, this maintenance is due to Google. They are always making changes to the way they handle the content you have in mind. So, what ends up happening is that they seem to go back to the old length again.

So how do you keep your content fresh?

You can easily create new, valuable content from your old posts if you update it and make it current again: old wine in new bottles, as the saying goes. You could, for example, merge three old blog posts about the same subject into one new post or simply replace older parts of your post with updated content.

Alternatively, you could create a clone of your post with Yoast Duplicate Post so you

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Jan 7, 2022 11:00:16 PM / by Byter Team posted in SEO, Search Engines, Web Design


Google is one of the biggest Internet search engines in the world, and you probably use it many times a day. However, unless you are a technology geek you probably won’t use it to its fullest potential. Google is packed with an extensive amount of data, it is mindboggling how businesses manage to strengthen their SEO. But they do manage to, don’t they? Well of course, through an advanced search! But what is it, and how is it done?

Google Advanced Search is a built-in feature that allows a user to specify additional requirements for a search. When this is used for browsing the Internet, an advanced search gives extra information to Google in order to help refine the results by eliminating the clutter you don’t need.

Even if you are a technology geek and can use Google like the best of them, I still suggest that you bookmark this article on Google Advanced Search tips. You’ll have these Byter tips on hand when you’re ready.


Explicit phrase

An explicit phrase allows you to search for content on Google whilst giving you in-depth search results. For instance, imagine you wanted to find information on SEO. Instead of just typing it into Google, it would be more beneficial to search for the phrase explicitly.

For example, “Inbound marketing”

Exclude words

Imagine you want to search for more facts about Digital Marketing agencies, but you want to exclude any results which uses the word Social Media. To do this, simply use the (- sign) in front of the word you want to exclude.

For example, Digital Marketing Agency – Social Media


Typically when you conduct a search, Google will include all the terms specified by default. So, if you are looking for two or more terms to match then you can use ‘OR’ in-between. This enables you to focus your searches solely around your desired content.

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6 ways to build your SEO links in 2021

Jan 7, 2022 10:59:29 PM / by Byter Team posted in Social Media, Web Design


As we all know, SEO linking is a big way to get people to know about/ visit your website. The official word for this is called backlinks. So I have compiled a little list of things you can do to get more links back to your website/blog.


  1. Replicate your competitors’ SEO backlinks

Backlinks are simply incoming links to a website or webpage. In other words, they are any links that are directed to your site. Backlinks are a main building block of good SEO because they help to indicate the importance or popularity of a website.


  1. Use the broken link building strategy

Broken link building is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. You’re providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website.

  1. Try to regain missing backlinks

Link reclamation is the process of reclaiming lost links. Obviously. In layman’s terms; you have a link on someone else’s platform but now it no longer works. How do you get it to work then? Well, you have to look at specifically why the link does not work.

Here are four common reasons for link losses:

  • The author removes your link from the linking page;
  • The linking page no longer exists (404 error);
  • The linking page gets (301) redirected;
  • The page is no longer indexed in Google

Each one of these problems has its own solution, some of which are similar to the solutions presented in this blog.

  1. Build links with images

If you create images, or infographics etc this is quite good. You put out your images and other people may use them and put them on their website, and hopefully link back to you, the creator.

But if you want to use images as backlinks, you want to be sure that the link points to the broader page the image lives on, not to the image directory. Image directory links (ending in .gif, .png, .jpg, etc.) are dead-end: all the traffic that goes there is just wasted. If you find sites using the images that you have made, ask the site owner to replace the image link with one that leads to your page with the image. If you’re letting them embed your image on their site, they should be ok linking to the right place.

An easy way to find if people are using your images it to do a Google Images search. If the site is credible and you’re ok with them keeping it there, you can ask them to add a link. (If it’s a sketchy site, it’s worth asking them to take it down.)


  1. Write guest posts

The easiest way to get links is to of course put yourself directly on other people’s platforms. Guest posting will boost your credibility and get your brand in front of a new audience, but if you can include a link to your website within the content, it’s also a great SEO strategy.


  1. Get on “best of” lists

These are lists compiled by other sites that are providing readers with lists of products or services. Getting on “best of” lists is of course a great validation of your product or service, but it also puts a link to your site on a relevant, authoritative site.


If you want more ways to improve your SEO backlinks, check out this post 

Good luck!

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Different types of traffic to your website

Jan 7, 2022 10:55:23 PM / by Byter Team posted in Digital Marketing, Copywriting, Web Design


When you put up your website you think people will just sort of pop up and see your website? Most people are not aware of the different types of traffic you can get to your website. People come to your website from a variety of different places. They can come from your social media links, they can come from paid adverts, they can come from organic search. Each of these places is different and means different things for your website and by extension your business.

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E-commerce Statistics You Need to Know

Jan 7, 2022 10:40:43 PM / by Byter Team posted in Web Design


In eCommerce, what’s the trick to staying ahead of the numerous online shopping websites? Knowing what content to put in front of your customers before they even have the chance to search for it themselves. When it comes to eCommerce, truly understanding your customer online behaviour will keep you ahead of all your competitors. Gathering the right eCommerce statistics will allow you to better prepare the right marketing strategies and provide efficient customer experience. 

On that note, we’ve gathered 5 online shopping statistics to help you make the best-informed marketing decisions for your online business. 

Over 2 billion people shop online

Our global population consists of almost 8 billion people, and around a quarter of them are shopping online. This number is only growing too! That’s a lot of potential customers for you to target. Remember though, quality beats quantity – you can’t target everyone, but you can target the right people, with the right strategies. Personalise your campaigns and target those who fall into your ICP (ideal customer profile). Wondering what an ICP is? You can read about it here.

85% of online shoppers conduct online research first

Before committing to buy, most online shoppers will conduct online research beforehand. This might consist of reading product reviews, online forums, comparison sites or browsing other shops before they jump in and purchase. Being able to do this is one of the main reasons people opt to shop online instead of in-store, as it allows them to make a fully informed decision. Make sure your product pages consist of high-quality images, detailed descriptions and relevant specifications so that potential customers have all the information they need. 

69% of shopping carts get abandoned

Almost 70% of shopping carts end up getting abandoned at the final hurdle. This could be due to a number of reasons. For one, people like to window shop, they might not actually be looking to spend but just enjoy fantasising about the products they could potentially buy. Others may become distracted and forget to press checkout, and of course, some people might just change their minds. Whatever the reason, you should ensure your checkout process is fully streamlined so as not to encourage abandoned checkouts where you can. 

65% of retail visits worldwide come from smartphones

Smartphones can be used to do pretty much anything nowadays. Did you know there’s even an app for detecting earthquakes? Amazing stuff. More commonly though, people use smartphones to do their online shopping. More than two-thirds of all online retail visits come from smartphones, so if you’re not already providing a mobile-friendly experience for your customers, well… you need to be. 

Men spend 68% more online than women 

Men love to online shop just as much as women do, probably because it’s quicker, easier, and just about stress-free compared to in-store shopping. It’s not that men shop online more than women, they just tend to spend more money when they do it. So, if you were thinking that women are your best customers, think again. Men are just as valuable and catering to their spending habits might look like offering bundle packages or showing related products to what they’re currently buying that they can simply ‘add to basket’ there and then. 

So there you have it, five crucial online shopping stats you need to know. And now that you do, the power truly is in your hands… It’s time to optimise your online presence and make the most of all those potential customers.

Good luck!

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Big Social Media Updates for Small Businesses

Jan 7, 2022 10:23:09 PM / by Byter Team posted in Digital Marketing, Social Media, Marketing, Content Creation, Web Design


Social media updates are constantly updating and changing, therefore it is extremely important for small business owners who run social media pages to stay on top of all these updates. Why? Well, as these social platforms update their software they may prioritise certain posts over others, or may stay away from certain content limiting the amount of people saying the post and ultimately your page. So, understanding these updates will benefit your social media strategy. Facebook is slowly starting to integrate Instagram, making it easier for businesses to manage both. And Google has done some changes to its marketplace to help small businesses survive the change. We have curated below, a list of the main changes, and how they can help you with your business.


Instagram has been working on supporting small businesses for a while now, by actively encouraging users to share their favourite businesses. They have been doing this with special stickers designed to help businesses increase their “reach”. Instagram has also been encouraging spending in these small stores by increasing the convenience to shoppers through its new buttons, and Instagram shop.

COVID-19 and social distancing have forced businesses to update their normal sales models to an online presence. To keep up, giants like Facebook and Google have adjusted their services also.

1- New Buttons: “Donate”, “Gift Card”, and “Food Orders” stickers facilitating customer purchases.

The Instagram story tray now offers Gift Card, Donate or Food Orders story stickers. These stickers are available for business accounts only. All you need to do is choose a delivery partner and add a link to your product. After that, users can buy from you by just clicking on your Stories. These are brilliant for small business owners, you can post as many items as you want on your stories, they will be there for 24 hours. And, best of all, you can keep reposting them without spamming your followers. People who lazily click through your stories are more likely to purchase something if it is right there!

2- Support Small Business Button.

Instagram story tray has also made a special support small business stickers. These work differently to the other stickers mentioned above, these stickers are available to businesses AND non-businesses.

This sticker allows users to tag and share small businesses, and give their followers a preview of the business’s account. When people use the sticker in a story, the story will be added to a shared Support Small Business Instagram story. This means that the sharer’s followers can see the shared business along with other business people in that circle support. To put it in laymans terms: the button is designed to provide free marketing. It allows you to reach a new audience. You can share other businesses using the button, and they can share you sharing them… sharing. 

3- Instagram shop made more accessible.

Instagram shop now has a shopping tab accessible via the main grid on any business account. This shop is combined with the Facebook shop. Businesses can post a product as a post on their Instagram account and it will allow users to purchase the item directly from the post. Instagram is now also allowing anyone with a Facebook and Instagram business account and one eligible product to sell on Instagram. Right now Facebook has waived its commission fee until December 31st, 2020. So now is a good time to get started and build up a base before having to pay.

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How Do Search Engines Work?

Jan 7, 2022 10:15:06 PM / by Byter Team posted in SEO, Search Engines, Web Design


On an entry level they work by having 3 basic functions: 

  1. Crawling the internet to find new web pages and documents

  2. Putting that content in a giant index / database

  3. Ranking that content on various factors

We are going to be going into this in a bit more detail now.

Crawling: How Does A Search Engine Crawl The Web?

Search engines discover new content by sending out search engine spiders, or crawlers, to find it.

Crawlers are computer programs or robots that find new content like web pages, PDF files, videos, and images by visiting links on web pages.

These crawlers can visit web pages very quickly which allows them to discover new websites, pages, and other content.

When creating new content, linking to it from existing pages on your site or from another site is a good way to make sure it gets discovered by the search engines.

Crawlers also tend to visit popular websites that create new content more frequently than smaller unknown websites. Getting a link from a popular website could result in your content getting discovered more rapidly

Creating a sitemap also helps search engines crawl your site. A good sitemap will link to every page on your site.

Signing up for a Google Console account is a good step to take if you want to see more data on pages that get Google has crawled. You can also see any crawling errors that may have occurred.

A few issues that might cause pages to not get crawled include poor navigation structure, redirect loops and server errors.

In the past, it was popular to “submit” your site to search engines, but this is no longer needed as they have become much more advanced at detecting new content that is published on the web!

Indexing: How Does A Search Engine Read and Store Website Information?

When crawlers discover new pages and content, they store the information in an index.

You can think of an index as a very large database containing all the web pages on the Internet that a search engine has found.

Search engines will analyse and fetch content from their index when searchers enter a search query.

By default, search engines will crawl and try to index every page on your site that they can find.

However, if you have pages you don’t want web searchers to be able to find through search engines, like private member-only pages, then use can use Robots Meta Tags will help.

You may also want to exclude pages that aren’t useful like tag and category pages in WordPress.

Ranking: How Does A Search Engine Rank Websites?

Search engines use algorithms to analyse websites and decide how to rank them for various search queries.

These algorithms assign scores to various ranking factors and then rank web pages with the best scores from highest to lowest.

Search engine algorithms also change over time in an effort to improve search results. Keep in mind that the goal of search engines is to provide quality content so that their users are satisfied with search results and keep using their search engine.

So what factors do search engines use to determine what content ranks at the top?

We discuss the top ranking factors in the next chapter!

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Top Google Ranking Factors

Jan 7, 2022 10:13:45 PM / by Byter Team posted in Traffic, SEO, Web Design


Have you ever wondered what are the top Google ranking factors that can actually help boost your site and move you up the ranks?

Search engines don’t reveal how they rank exactly but many SEO experts believe that search engines use between 80 – 200 different ranking signals.

We don’t need to worry about all of these rankings, just a couple of these make up the majority of what really produces results.

Where should I focus my effort?

To boost traffic, here are some of the top search engine ranking factors.


To rank high in search engines, you need to have content that ranks and answers the query someone has entered into a search engine. It sounds easy but actually creating the content is often something that it missed. A lot of people try to rank their homepage for every single keyword.

What you want to do, is show search engines that your website is about pages for each service you offer or each product.

Without these other optimised pages, search engines don’t know what you website is going to be about. That’s why having your content optimised is one of the highest google ranking factors.

On-page Optimisation

What you content is ready to fo, you will want to make sure it’s optimised so search engines know what to look for.

The first step is to make sure your keywords sit in your title tag and meta description. A web page’s title tag is the text in the link that shows up on the search engine results page. Another good step is to include your keywords and meta description tags. Writing a description can help convince searchers to click on your link from Search Engine Result Pages.

Look to include your target keywords naturally in the content of the actual web page.

Content Length

The length of your content also affects search engine performance. It’s known that writing content with over 1,600 tends to rang higher than those with shorter content.

Google tends to prefer long-form content that fully addresses the user’s questions. when writing long-form content, you will cover most of the things the user is looking for.

That being said, long content does not always rank better if the searcher’s intent doesn’t match.

Some queries like searches for recipes or quotes might work better with short content as such individuals are likely looking for quick information.

So how long should your content be to optimise search engine traffic?

Well, the content should be long enough so it providers valuable information to the reader.

It’s sometimes of benefit to check out your competition and see how their articles are ranking and you should look to create something which is better than theirs.

Search Intent

Search intent  is another factor to consider. Even if you do everything right to optimise your web page, it still won’t rank if you are targeting the wrong keywords with the wrong content type.

Google tends to rank more articles over product pages generally. If you search right now for “best email marketing software,” you might notice that Google is ranking articles about the best marketing software, as opposed to a product page from one of the top brands.

Google thinks the intent of the search is not to buy software immediately but to figure out which software is best through reviews.

In this case, it would be very difficult to rank your product page for “best marketing software,” and if you wanted to rank for this term, you would want to match the content type that is ranking.

To evaluate search intent, see what types of web pages are currently ranking when you type in a search query.

Keep your content fresh

Content freshness is also a ranking factor. Google provides the freshest / most current content, so keep your up to date.

Inbound Links

Another important ranking factor is links, including links from other websites to your website as well as internal links within your own website.

Links are like votes for your website – If a lot of people are linking to your website, search engines see your website as popular and therefore can rank you higher.

Quantity Of Links

Getting a large number of links to your website is a good thing and can help you rank in the search engines if those links appear to grow at a natural pace. Generating awareness for your brand and publicity will result in other people linking to your site naturally.

You can also get more links to your site by doing email outreach and building relationships with other website owners or even asking for links.

Quality Of Links

Another important factor to consider is the quality of the links you receive. Your website can rank well with just a few high-quality links from high authority sites.

For example, a link from would have much more value than a link from your friend’s personal blog. The reason is that CNN already has a ton of inbound links from other sites as is therefore considered an authority site.

Anchor Text

The anchor text  (or link text) can influence your rankings as well. “Anchor Text” is the text that is linked. Anchor text can let search engines know what your webpage is about.


Another ranking factor that websites should pay attention to is usability and user experience. Websites that are not user-friendly could cause users to get frustrated and even leave, even if the content is good.

Bounce Rate

Have you ever visited a website, realised it’s not what you were looking for and immediately closed the window?

That’s called a “bounce” and in analytics, you can watch your bounce rate to make sure that it’s not too high.

If a visitor comes to your website and immediately returns to the search results page to click on something else, then this behaviour could tell the search engines that your web page is not a result that people want to see.

Page Speed

With today’s fast internet speeds, users are impatient!

If your website loads too slowly, visitors will leave before your site even has a chance to load – which is why having a fast website is increasingly important.

Search engines also like websites that load quickly, so be sure to optimise your website for speed. Slow loading pages frustrate users and cause them to leave.

Mobile-Friendly Design

Mobile search traffic (people searching on their phones) is now outpacing the number of people who search from their desktops. Making sure your website looks good on mobile is very important.

Be sure to test your website to make sure it’s compatible with various devices and web browsers.

Security & HTTPs

SSL are important for websites and help you rank by up to 2-3% better than if you didn’t have one. Secure browsing is particularly important for e-commerce sites that are collecting sensitive data like credit card details.


By focusing on these top Google ranking factors, you can start ranking and getting traffic from Google and other search engines.

Focus on creating great content, getting links, and providing a great user experience and search engines will reward you with the traffic you deserve.

Keep it original and keep it to the point.

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Chatbots: A Beginner’s Guide

Jan 7, 2022 10:10:40 PM / by Byter Team posted in Digital Marketing, Marketing, Web Design


First Things First: What Even is a Chatbot?

A chatbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent.

Sounds complicated? Let’s come up with an imaginary example.

Let’s imagine you want to buy some trainers from (the very imaginatively named) Trainer Zone. Ordinarily, you’d go to their website and browse at your leisure until you’d found a pair you’d want to purchase. Well, if Trainer Zone decided to make a bot then you could replace this process by instead simply messaging them on e.g. Facebook. Having asked you what you were looking for, a conversation opens up much akin to an actual in-store experience.

‘But what about things other than trainers’ I don’t hear you ask but will answer anyway…

Want to find out the weather? Need help picking out next week’s groceries? Fancy some financial advice? You’re covered. Weather bots, Grocery bots and Personal Finance Bots all exist and are ready at your convenience. Heck, in China there’s even a bot called Xiaoice acting as nothing more than a friend to over twenty million people. Pretty crazy right? But it’s true, with bots the possibilities are endless.

But Why Make a Bot in the First Place?

Yes, they technology seems impressive enough, but what’s the big deal? Is it really worth a company spending their valuable time and energy on them? In short, absolutely!

For the first time ever, messenger apps are being used more than social networks, so if you want to build a business online, you’ll naturally be drawn to where the people are: inside messenger apps.

As Aaron Batalion from Lightspeed Venture Partners writes:

“Major shifts on large platforms should be seen as opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fuelled by mature advertising products. It’s potentially a massive opportunity.”

In short, it comes down to those last two words: it’s a ‘massive opportunity’.

So How Do They Work?

Surely, it’s Artificial Intelligence? That must be incredibly complicated? How on earth can they talk to people and answer questions? I can’t do that myself, can I?

All good questions and in answer to the final one, yes!

There are two types of chatbots. Let’s take a look at each of them now.

Chatbots that function based on rules:

This type of bot is only as intelligent as it is programmed to be, responding only to very specific commands.

Chatbots that functions using machine learning:

This type of bot is far less limited, with its AI enabling it to understand language rather than just commands, thereby becoming increasingly intelligent with each and every conversation it has with people.

What doesn’t change, though, is the fact that companies create each with a purpose, whether that be to facilitate a purchase or answer customer support queries. Either way, it seems the days of ringing up businesses are numbered.

Artificial Intelligence

Some good news…Thankfully, you don’t need to be an AI expert to create a great AI chatbot. It would though be recommended to apply the old adage of not trying to run before you can walk. Try not to over promise on your application’s abilities and even hold off until you’re ready. Anyone with the ability to code can certainly incorporate some level of artificial intelligence into their products, so it might be worth keeping this in mind when listing the ‘required skills’ in your hiring process!

Building Chatbots

Before you delve into the how, you’ll have to take a look at they why. In other words, what problem is your bot going to solve? Once this question has been answered, it’s time to choose which platform your bot is going to live on. Next, you’ll need to set up a server to run your bot from and then decide which service you will use to build your bot.

As Matt Hartman, the Director of Seed Investments at Betaworks, writes:

“The difficulty in building a chatbot is less a technical one and more an issue of user experience. The most successful bots will be the ones that users want to come back to regularly and that provide consistent value.” 

Don’t worry. There’s no gold rush leaving you behind. As is usually the case, it’s worth taking your time and remembering that quality wins in the end.

Time to Join the Chatbot Revolution?

Chatbots are not an entirely new phenomenon. In fact, they’ve been around for decades. It’s only due to recent advancements in artificial intelligence and machine learning that the aforesaid “huge opportunity” has arisen. Whether you’re currently building or wanting to learn how to build a chatbot, as always from the Byter Team, good luck!

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