Byter - Digital Marketing & Social Media

Instagram Tips and Tricks

Jan 7, 2022 11:22:10 PM / by Byter Team posted in Digital Marketing, Social Media, Traffic

0 Comments

Instagram still reigns as one of the most powerful and provocative platforms for social media content marketing.

Read More

How to properly structure your website

Jan 7, 2022 11:18:00 PM / by Byter Team posted in Digital Marketing, Search Engines, Web Design

0 Comments

Website Structure

Structuring your site establishes how to organise your website’s content. Usually, a website often consists of content on a variety of related topics, presented on posts and pages. 

Read More

HOW TO CLEAN UP YOUR WEBSITE IN 4 SIMPLE STEPS

Jan 7, 2022 11:16:51 PM / by Byter Team posted in Digital Marketing, Web Design

0 Comments

Digital marketers, get ready to upgrade your website! Now I can imagine that your website, brand, and business is beginning to excel with increased traffic, content, and engagement.

Unfortunately, you have content on your website which has become irrelevant or out of date. So, you need to decide whether to update it or delete it since this is a part of your regular content maintenance activities.

But how is this done?

Well, that’s easy! Through an Orphaned content SEO workout. This can do a lot to help you clean up your old content! Starting with a list of pages that don’t have any internal links pointing towards them. So, this article will walk you through the 4 simple steps to get it tidied up.

A big part of this process is deciding whether to update your content and add links pointing to it. Or whether to get rid of it. Keep reading below for help deciding what to do with your old Website content.

This article will give you the tools you need to manage your content in four easily efficient steps.

Okay, let’s get going!

UPDATE OLD WEBSITE CONTENT THAT IS STILL VALID

Now for this first step, I just want you to think. Think about an article, blog, or any of your pieces of content that needs constant updating to maintain its relevancy.

Have you thought of one yet?

Well, this maintenance is due to Google. They are always making changes to the way they handle the content you have in mind. So, what ends up happening is that they seem to go back to the old length again.

So how do you keep your content fresh?

You can easily create new, valuable content from your old posts if you update it and make it current again: old wine in new bottles, as the saying goes. You could, for example, merge three old blog posts about the same subject into one new post or simply replace older parts of your post with updated content.

Alternatively, you could create a clone of your post with Yoast Duplicate Post so you

Read More

HOW TO TOUGHEN UP YOUR CONTENT MARKETING?

Jan 7, 2022 11:13:43 PM / by Byter Team posted in Digital Marketing, Social Media, Branding

0 Comments

Content Marketing

Market resilience means being effective and focussing your activities in the right place. 

Read More

5 ESSENTIAL CONTENT MARKETING WRITING TIPS

Jan 7, 2022 11:12:46 PM / by Byter Team posted in Digital Marketing, Social Media

0 Comments

Content Marketing

Content Marketing is a marketing technique of creating, distributing, and publishing valuable, relevant, and consistent content to attract a targeted audience. Typically, this could be in the form of educational articlesE-books, videos, entertainment, and webinars. 

As a Digital Marketer, you probably already implement these strategies within your own content writing. The importance of mastering your own content marketing writing skills is important for any business.

Your overall goals as a Content Marketer should be to increase your brand awareness, increase profit, and build a loyal audience.

So the main question from this is, “how does strengthening my content marketing writing skills help me achieve these goals?”

Well, it’s simple! By following these straightforward tips below, you will be able to answer your audience’s questions thoroughly, build trust with your audience, improve conversion rates, and connect with customers. As well as this, by implementing this strategy consistently you will be able to establish your credibility and strengthen your reputation.

So, are you ready to bring your content marketing writing skills to the next level? Well, let’s go!

DON’T USE HEDGE WORDS 

The first big DON’T! When I say ‘weak words, I mean words that add no substance to your brand’s message. These words are completely irrelevant since the meaning behind your message will only appear ambiguous to your readers.

So, your content should always come across as strong and deliberate. You don’t want to risk incorrect information being passed between your brand and your audience. 

Now I bet you’re wondering, “which hedge words should I avoid?”

In your writing, cut out weak words like:

  • Possibly
  • Probably
  • Maybe
  • Basically
  • Looks like
  • Assume
  • Think

All of these hedge words minimize your content’s effectiveness. You want to sound professional, clear, and engaging

DO CALL TO ACTIONS

This is the first big DO! A Call to Action is a piece of content intended to encourage your customer to perform a specific task. 

So whether you have a product or a service, or even if you are more focused on your subscribers; you will always need an effective call to action. They will allow you to generate leads faster, hence generating profit faster.

Calls to action are another opportunity for powerful writing. Ensure your CTA is compelling enough to motivate readers to click it. Use that mindset when editing and turn simple statements into strong calls to action. For example, instead of writing, “You have to see this video now,” get rid of the fluff at the front and go with “See this video now.” Simple. Strong. More trustworthy. More effective.

Also, there is no fear in doing negative calls to action. I’ll give you an example. Imagine you have called to action at the end of an educational article which is a video leading you to a similar topic. You could name the call to action: “See this video now” or “Don’t miss this video”. Obviously, these words are described as negative because they enforce a sense of urgency within the reader. The negativity prompts the reader to get a feeling they will be missing out. That emotion urges them to click.

DO: WRITE LIKE YOU TALK

This is the second big DO! Another important content marketing writing tip you should take in mind is: writing like you talk. Let me tell you why. When your reader is reading an educational article or your E-book, they want to feel as if they as being personally taught by the writer themselves. So if your writing is robotic and unclear, then this is how it will come across to your reader. 

So the important question is, “how can you avoid this?”

It’s easy! Read your writing out loud. It may seem awkward and uncomfortable at first but trust me, you will notice a great deal more errors, which will improve your writing ten times more.

So, here are some questions to think about whilst you read your writing out loud: 

  • Does it have a nice, smooth flow?
  • Are my sentences too long or too short, and can this be changed?
  • Is the meaning behind my message clear?
  • Will this information help my readers? (If not, then substitute it with information that will)

These will give you the guidance to thoroughly check over your writing, and ultimately ensure that it is at the highest quality it can be.

DON’T USE THE PHRASE “CHECK OUT…”

This is the second big DON’T! Engagement is key, and this phrase will not help your engagement. It is the most boring and lazy call action on the planet. It delivers zero value and it does nothing to convey what happens if you actually “check something out.” When you don’t give people an idea of value, the mystery feels spammy. Instead, give them a taste of what they can expect if they click.

So, you should be using emphatic verbs to give your call to action a sense of excitement and allure. An example of this is: “Increase your engagement 12,000% (not a typo) with AI and make your eyeballs go BOING.”

Also, beware of being boring. Long sentences with no breaks? Yawn. No visual signals? Zzzzzzz. Let me explain this briefly. You should be using:

  • Italics,
  •  Bolded Words 
  • Ellipses…
  • Parenthesis ()
  • Real numbers not written out. 24

This visual panache avoids putting your readers to sleep, and instead encouraging them to actively engage with you.

But be careful. You don’t want to overdo it. For example, if you include exclamation! points! after! every! word! they! lose! all! meaning! AND TOO MANY WORDS IN ALL CAPS JUST LOOKS LIKE YOU’RE SCREAMING AT SOMEONE.

DO YOUR PROOFREADING

This is the final big DO! Spellcheck is your best friend, but it’s not enough. So read it once then, then read it twice, then read it once more. Remember, your readers will make their impression of your entire brand based on your educational articles or E-books. 

So make sure you triple check your: 

  • Spelling 
  • Grammar 
  • Punctuation 
  • Removing words or sentences which add no meaning to your message 
  • Being clear 

This will make it easier for your words to be spoken more clearly and confidently to your audience. Therefore, you will appear more credible and trustworthy to your readers.

Now you have 5 GREAT tips and tricks on mastering your content marketing writing skills.

Congratulations! You have just been taught a detailed Byter guide on crafting your content marketing writing skills. Now all you need to do is keep you DO’s in line, and your DON’TS out of line! Don’t forget to let your family and friends know about your newfound skills from a London Digital Marketing Agency. Also, be sure to let us know how you do on your Content Marketing Writing Plan. We’d love to hear about it!

 

UP NEXT: EXPERTS SHARE HOW TO GET EPISODIC CONTENT RIGHT 

Read More

5 TIPS TO SUCCESSFULLY CREATE A LOCAL SEO STRATEGY

Jan 7, 2022 11:12:01 PM / by Byter Team posted in Digital Marketing, Marketing

0 Comments

Local SEO Strategy

Local SEO is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.

Read More

HOW TO SPOT THE NEXT REVOLUTION IN CONTENT MARKETING

Jan 7, 2022 11:07:19 PM / by Byter Team posted in Digital Marketing

0 Comments

Content Marketing

Content Marketing is a marketing technique of creating, distributing, and publishing valuable, relevant, and consistent content to attract a targeted audience. Typically, this could be in the form of educational articlesE-books, videos, entertainment, and webinars. 

Read More

15 TECHNIQUES TO GET YOUR CREATIVE JUICES FLOWING

Jan 7, 2022 11:02:53 PM / by Byter Team posted in Digital Marketing, Social Media, Content Creation

0 Comments

Brainstorming is a creative method for generating innovative ideas, sharing knowledge, and ongoing collaboration to solve problems. It is an intellectual activity, but not solely a group activity.

Read More

BYTER’S GUIDE: HOW TO REPOST ON INSTAGRAM IN 5 SIMPLE STEPS

Jan 7, 2022 11:01:29 PM / by Byter Team posted in Digital Marketing, Marketing, Content Creation, Sales and marketing

0 Comments

As a Social Media and Digital Marketing Agency in London, we believe that you should be able to make the most out of your Instagram business. So, reposting on Instagram is an easy and beneficial tool for building brand recognition and promotion, acquiring new clientele, and illuminating your brand values. Give your Instagram that Byter touch, and watch the magic come to you.

Instagram is special. Instagram is different. Most social media feeds are almost frustratingly busy, snowed under a cacophony of noise. Fortunately, Instagram is unique since you can only look at one post at a time. The straightforward and flawless interface makes it too easy to focus on users’ aesthetically pleasing photography and captivating videos. Byter is giving you the marketing tools to bring your Instagram and social media presence to the next level. Now it’s time to hold onto your hat and prepare yourself for the five simple steps on how to repost on Instagram.

We have carefully and meticulously tested four different ways to manage and manifest your Instagram marketing strategies. This can be done via three apps: Repost for Insta, Instarepost, and DownloadGram. These can be downloaded from the IOS store or Google Play.

Disclaimer: Pursuant to Instagram’s Terms of Use, you must first reach out to the Instagram user whose content you want to reproduce and obtain written permission to do so. This is applicable to any Instagram app you decide to use today. You can do this by commenting on the image and asking, or by sending them an Instagram Direct Message (DM). The DM’s can be accessed by tapping the paper airplane icon in the upper right-hand corner of the app.

Read More

Different types of traffic to your website

Jan 7, 2022 10:55:23 PM / by Byter Team posted in Digital Marketing, Copywriting, Web Design

0 Comments

When you put up your website you think people will just sort of pop up and see your website? Most people are not aware of the different types of traffic you can get to your website. People come to your website from a variety of different places. They can come from your social media links, they can come from paid adverts, they can come from organic search. Each of these places is different and means different things for your website and by extension your business.

Read More