Byter - Digital Marketing & Social Media


Jan 7, 2022 11:21:07 PM / by Byter Team posted in Social Media, Keywords


Search Engine Optimisation SEO

Search Engine Optimisation is the process of taking steps to help a website or piece of content rank higher on Google. It is the practice of increasing both the quality and quantity of your website traffic. 

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Jan 7, 2022 11:03:38 PM / by Byter Team posted in London, Branding, Keywords


Content Marketing

Content Marketing is a marketing technique of creating, distributing, and publishing valuable, relevant, and consistent content to attract a targeted audience. Typically, this could be in the form of educational articlesE-books, videos, entertainment, and webinars. 

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Email Marketing: The Ultimate Guide

Jan 7, 2022 10:45:09 PM / by Byter Team posted in Social Media, Marketing, Traffic, Keywords


Did you know there are over 4 billion email users worldwide? That’s more than half the world’s population and shows that email marketing is an opportunity your business can’t afford to miss out on. Whether you’re a small business with limited resources or a large business with an enormous budget, email marketing is a strategy that anyone can master and benefit from. 

In recent years social media has become the digital marketing tool that everyone’s talking about, and email marketing is often looked at as a thing of the past. However, email marketing is still up there as one of the best. In fact, according to a study done by McKinsey & Company, Email marketing can be up to 40 times more effective than social media. The key to this success is ensuring your email marketing meets the following three necessary elements:

  • You do not bombard your recipients with emails. 
  • Your emails contain high-quality content that meets the interests of your recipients.
  • You include a compelling CTA, (call to action). 

What is email marketing?

Before we show you how to conduct the perfect email marketing campaign, let’s start with a definition of what it is. 

Email marketing is a digital marketing method that uses email to promote products or services and encourages brand loyalty. Email marketing aims to build customer relationships and keep customers engaged between purchases. In it’s simplest form email marketing is a type of advertisement.

So now we’ve covered the ‘whats’ let’s cover the ‘hows’… here are our four steps explaining how you can build the perfect email marketing campaign. 

Step 1. Plan your email marketing strategy

Planning is an essential part of building your campaign. Your emails are at high risk of becoming lost in overcrowded inboxes or getting sent straight to spam. That’s why it’s crucial that you strategise your approach. Here’s a little roadmap of how to do it:

  • Define your audience

Just like every other marketing strategy, you must begin by creating your buyer persona. Who will you be sending your emails to? What are their needs and pain points? This is who you will tailor your email content to. 

  • Set your goals

Motivation comes from having something to work towards, so research email statistics for your industry and set yourself some realistic benchmarks. 

  • Choose your Email campaign type

There are lots of different types of email campaigns that suit different industries and recipient demographics. For example, standard promotional campaigns, newsletters, product announcements, abandoned carts, and more. Decide which campaign is best for your audience.

  • Create a campaign schedule

The best way to stay organised and make sure your campaign doesn’t lose momentum is to stick to a schedule. When deciding how often your emails will go out, first consider how often is too often? i.e. don’t bombard your recipients, and secondly, think about what is the right length of time to leave between emails to ensure your recipients don’t forget about you. 

Step 2. Build your email list

Once you’ve finished planning your campaign you can start putting it together. Start by building an email list of eager prospects that are interested in hearing from you. Wondering how to do that? We’ve got you covered.

There are two elements to building a healthy email list, the first involves using lead magnets to lure in potential customers, the second involves producing compelling opt-in forms. Let’s take a look at these in more detail…

Lead Magnets

If you want to generate an authentic list of emails from people who are actually interested in what your business has to offer, then using lead magnets is a great method for naturally attracting these prospects. A lead magnet is essentially a piece of content, related to your industry, that you offer to people for free in exchange for their email address. Examples of lead magnets are:

  • Ebook
  • Whitepaper
  • Infographic
  • Template
  • Webinar
  • Software or tool

Lead magnets are effective for two reasons. Firstly, because lead magnets are related to and relevant to your business, they attract the right kind of prospects who fit your buyer persona and secondly, because they actually work, people tend to be willing to hand over their email addresses if they’re going to receive something of value to them in return. 

Opt-in forms

You’ve created an attractive lead magnet, and it’s drawing interest from potential customers. What next? This is where an opt-in form comes in. Not having one is the only thing stopping your future leads from accessing the incredible asset you’ve designed for them and stopping you from securing their email addresses. 

What is an opt-in form you ask? It’s a digital form containing a few simple fields to be filled in by your prospects. Once the form is completed, your potential customers will be granted access to your lead magnet, and you will receive the information they entered. 

Here are three things to remember when creating your opt-in form:

  • Keep it simple

A lengthy form with too much copy and an excessive number of fields to complete will deter your future leads. Only ask for basic information and keep it to the point. 

  • Make sure it’s attractive

Your opt-in form is the first thing people see so the design work needs to be tip-top. Consider adding an attention-grabbing header that will excite people and persuade them to sign up. 

  • Only add relevant info

Your primary goal is to get people to sign up, but don’t do this by embellishing or through deception. Make sure all the information on your form is relevant and an accurate description of what they will receive. 

Step 3. Send your emails 

After all the time and effort that went into building the perfect email list, wouldn’t it be a shame if your email is sent straight to spam? Well, that’s exactly what will happen if you lose momentum now. Before you send your email, there’s a little more hard work to be done. Don’t worry though, it will pay off. Here are the next things you need to do:

Choose an email marketing service provider

Since you’re going to be sending out a lot of emails, it’s only wise to choose an email marketing service to support you in your marketing efforts. These are simply tools or software that allow you to design and personalise professional-looking emails which can then be scheduled and sent en-masse. They also offer a breakdown of the data so you can analyse your efforts.

Segment your email list

Your current email list can be segmented into categories which will allow you to send more targeted emails. For example, you may want to segment your list according to age-groups, interests or preferences. This will help you to be more personal with your campaign, instead of sending out generic emails containing ‘canned’ copy. 

Craft your email

You might know what the content of your email is going to be, but do you know how to optimise every inch of it to make sure it lands perfectly? Here are our top tips for crafting the perfect marketing email:

  • Write relevant and consistent copy

Try and stick to one topic in your email so that there’s a clear, defined point that your CTA will follow naturally from. Also, decide on a TOV (tone of voice) that will be iconic to all of your brand’s copy, and be consistent with it throughout your emails.

  • Include high-quality images

How do you make an email look nice? By including high-quality, attractive images that will make it more interesting and break up the text. Make sure they’re relevant to your topic. 

  • Add a CTA

A CTA, or “call to action” is a word or phrase that prompts a response from the reader. For example, if the aim of your email is to direct the reader to your website, tell them to click on a link to it. 

  • Consider the time of day

The best time of day to send a marketing email is between 8:00 am and 9:00 am. During this time your email has the highest chance of being opened. 

  • Insert an enticing subject line

The first thing your recipients will see is the subject line, think of this as your elevator pitch. In less than 150 characters you need to convince them to open your email. Be clear, concise and use enticing language. 

If you’d like to see these tips in more detail, we’ve dedicated an article to just that. Don’t say we never treat you. Read it here.

Now you’ve crafted the perfect email, you should be ready to click send. Once your email has been delivered, the waiting game begins. However, your work isn’t over yet. Next up is email marketing analysis…

Step 4. Analyse your email marketing 

Measuring the effectiveness of your marketing campaign is going to equip you to make better decisions in the future that will help you to cater for your readers and subscribers and ultimately have a positive impact on your business. Here are four key metrics you should pay attention to when measuring the effectiveness of your campaign:


The rate at which your email reaches the intended recipient’s inboxes. 

Open rate

The percentage of recipients that open the email.

Clickthrough rate

The percentage of recipients that click on the CTA.


The number of people who, since receiving your email, have opted out of your email list. 

A/B testing

It can be hard to tell which aspects of your email campaigns are hitting a high note with your audience and which aspects are falling short. That’s where A/B testing comes to the rescue. Here’s how to do it: 

  • Choose a variable to test, e.g. CTA, images, subject line.
  • Create two versions of the same email, one containing the variable and one without it.
  • Simultaneously send each email, one email should go to half of your email list and the other should go to the second half of your email list.
  • Now you can measure the effectiveness of the chosen variable by seeing which email performed better.

This article was a long one, we know. But we wanted to treat you to a comprehensive guide so you can make better-informed decisions when crafting your next email marketing campaign. Good luck!

As Always, Good Luck!

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How to Do Keyword Research For SEO (A Helping Guide)

Jan 7, 2022 10:22:10 PM / by Byter Team posted in Social Media, Traffic, Keywords


In this guide, we’ll walk you through all the steps necessary to do keyword research!

In the end, you’ll have a clear idea of what types of keywords you should be targeting.

Step 1 – Start By Brainstorming

Start by trying to think of keywords that people might use to find your business online.

Here are some questions you might want to ask to get your creativity flowing:

What phrases would you type in if you were looking for your products?
What categories do your products or services fit into?
What problems do your products or services solve?
What type of people do your products or services serve?
What questions do your customers ask before they buy?

You can also get more ideas by typing your keywords into Google.

As you type, Google will suggest other possible keyword phrases that might be relevant.

After you complete the search, Google will also display related keywords at the bottom of the search results page. Make note of any keywords that might be relevant to your content.

Step 2 – Use Competitor’s Websites For Ideas

Another great way to generate ideas is to take a look at your search competitor’s websites.

“Search competitors” are different from your normal competitors, because we’re looking for websites that rank for your target keyphrases. We’ll model them since they are already ranking well.

You can find these sites by just typing in your main keyword to Google and finding the URLs of the top-ranking positions.

Then, you can use a tool like our own SEO rankings checker to see what your competitors are ranking for!

Analyse title tags to see what keyword phrases they are intentionally targeting. Title tags will give you clues about what keywords your competitors think are important.

Step 3 – Use Keyword Research Tools

Keyword research tools will help you decide which keyword phrases to target by revealing keyword phrases that you may not have thought of as well as estimated search volume.

When searching for keywords, type in a keyword phrase, then click the “View Keyword Research” button.

The results will display related keywords, a range for estimated traffic, and what people are paying on Google Ads to get paid traffic for those keywords.

If you want to get serious about keyword research, then you should consider investing in other keyword tools so that you can get more data on keywords.

Tools like Ahref’s Keyword ExplorerMoz, and SEMRush can provide additional keyword ideas and keyword volume numbers.

Step 4 – Consider Search Intent

Before you create content, make sure you understand what content typically ranks in Google when searching for that keyword – you may be surprised!

For instance, you may notice that Google prefers ranking long-form how-to guides, tools, or lists.

You’ll want to try to model the content that is ranking if you want to rank highly!

Step 5 – Consider Trends and Seasonality

When optimising for SEO traffic, you also need to consider seasonality and trends.

Google Trends HYPERLINK HERE is a tool that you can use to view a keyword phrase’s popularity over time.


Some keywords or topics can trend up or down over time.

For example, “salsa dancing” seemed popular in 2004, but appears to be declining in popularity.


Some keyword phrases can also experience seasonal fluctuations.

For example, “easter chocolate” sees a spike in search interest every Easter.

Before investing in SEO, you should consider trends and seasonality to determine if your marketing efforts will be worthwhile over the long term.

Step 6 – Select Your Target Keywords

Select a primary keyword phrase to target. This phrase will likely be the highest volume phrase that is most relevant to your web page.

You can use this as your primary keyword for creating and optimising your content.

Additionally, you can create a list of long-tail keywords that you can add to your page content.

Although these keywords won’t drive a lot of traffic individually, the cumulative traffic that they send to your site can add up quickly.

Step 7 – Create Your Content & Optimise It For SEO

Once you know what keywords you will be using, then you can create your content!

After you have selected your keywords, added them to your web pages, and completed SEO marketing activities like link building, check your website analytics.

Be sure to do on-page SEO (and possibly some link building) to optimise your web pages to rank in the search engines.

It may take several months or longer before you rank for the keywords that you are targeting, especially if they are competitive.

Step 8 – Measure Your Results

You can use tools like Google Analytics and Google Search Console to analyse results and improve them.

Pay attention to which keywords are driving traffic to your site, which keywords are driving sales and conversions, and make decisions based on the data if you decide to adjust which keywords to target!

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Keyword Value & Buyer Intent: Is It Valuable To Rank?

Jan 7, 2022 10:19:02 PM / by Byter Team posted in Social Media, Content Creation, Keywords


Some keywords are more valuable to rank for than others, despite having lower search volumes.

Most keyword research tools will show you a value for CPC or Cost Per Click. This is the average value that an advertiser would pay per click to advertise on Google.

This is a helpful metric in determining if ranking for a certain key phrase would be valuable. If advertisers are willing to pay to bid on it, it’s likely to be a valuable keyword to target!

High Value Keywords

Some keywords have high commercial intent, meaning that they are more likely to drive a purchase.

As an example, you can see here that the keyword “personal injury lawyer” has an estimated CPC value of £110! That means advertisers are willing to pay £110 every time someone clicks their ad.

This would be a highly lucrative keyword to rank for.

The reason advertisers are willing to pay a high price to bid on this keyword is that it’s likely to result in a sale for their business.

(Plus, winning a personal injury law case could be worth hundreds of thousands, or millions of pounds!)

This is a high commercial intent keyword!

Low Value Keywords

To contrast this, here’s an example of some keywords related to someone searching for a blink 182 song.

Although these keywords get thousands of searches per month, advertisers are not willing to pay much to advertise on this search.

That’s because searchers are not likely to purchase something when searching for this. This is a keyword with low purchase intent!

When choosing your keywords, make sure to pay attention to not only the search volume but also the CPC value. This is often a good indicator of how valuable it would be to rank!

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Keyword Research

Jan 7, 2022 10:16:04 PM / by Byter Team posted in Traffic, SEO, Sales and marketing, Keywords


Keyword Research is important to your business and this is something you are going to want to know more about.

What is Keyword Research? (And Why Is It Important?)

Keyword research is the process of discovering & validating popular words and phrases that people are using in search engines.

When you do keyword research, you can find what phrases are popular (that get search volume) and valuable (that are likely to lead to conversion).

How Does Keyword Research Work?

Keyword research is crucial for SEO success. Before we get into all the details of keyword research, here’s a quick overview of how it works:

Step 1: Brainstorm Keyword Ideas

This process often starts with brainstorming keyword ideas around what you think people would search when they are looking for your products and services.

Looking at competitor websites is another way that people can get good keyword ideas.

Step 2: Validate & Expand Your Ideas With A Keyword Research Tool

Next, you can use one of the many keyword tools to validate and expand your lists and discover other related keywords that people are using.

You’ll be able to see lots of vital information like keyword volume (to see how many people are searching per month), CPC (to see how much people are paying when they advertise on that keyword), and competition.

Step 3: Select Your Keywords

After creating a list of keywords and analysing the list, you can choose keywords to target so that they can drive search engine traffic to your website.

You’ll want to consider factors like search volume, search intent, SEO competition, and keyword value.

Step 4: Optimise Your Website

The last step is to Optimise your website for the keywords.

This may include including them in your title tags, descriptions, and on your page. It also might mean you need to create an entirely new page.

Why Is Keyword Research Important?

Keyword research is important because it will help you discover valuable keywords that people are actually searching for.

Without validating these keywords, you’ll miss out on large opportunities for search traffic!

So what happens if you don’t do proper keyword research?

First, you could waste a lot of time and resources targeting keywords that are too competitive to rank for.

Or the keywords that you target might not send you enough traffic to be worthwhile.

You may also find that keywords that you are targeting don’t convert into paying customers, or you could lose out on valuable traffic if you overlook certain keywords.

Doing proper keyword research enables marketers to make sure that they get a good return on investment for their SEO efforts.

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