Instagram still reigns as one of the most powerful and provocative platforms for social media content marketing.
Market demand is the total amount of goods and services that all consumers are willing and able to purchase at a specific price in a marketplace. In other words, it represents how much consumers can and will buy from suppliers at a given price level in a market.
Now, how do we determine market demand? What techniques and technologies can we adopt to help us understand what the market is demanding? Can SEO research aid us in determining market demand? People who opt to following their gut instincts when figuring out market demand can sometimes lead to incorrect analogies, which then leads to pointless campaigns, wasted money and time.
What are the benefits of calculating market demand
To help marketers and business start-ups there are great softwares, apps and technologies that gather correct data based on customer behaviours, this information can then be evidenced forecast to help evaluate whether a business venture is feasible or not, we’ll talk about these later.
On top of figuring out whether a product will sell or not, there are lots of other insightful reasons for calculating product demand that will help you make better-informed business decisions. For example, knowing how high the demand for a product is informs pricing strategies and being aware of the type of people who will be interested in your product helps craft marketing initiatives.
What determines market demand?
There are several factors you need to be aware of when calculating market demand:
- Number of people actively searching for a product like yours
- How many people are willing to pay for a product like yours
- How available your product is for purchase, considering your own company and your competitors selling the same/ similar products
What technology can help determine market demand?
Now that we’ve covered the basics, let’s get on to the good stuff. You are probably wondering what technology is out there that can help you perform your market demand analysis. There’s two great tools you’ll need to make use of:
- Search engine optimisation (SEO) tools
There are countless free SEO tools out there that you can use to gather insights about your product or service. These tools will tell you search volume, so you know how many times on average people are searching for the product each month, and keyword suggestions, which tells you how often people are searching for related terms. SEO tools can be a great source of inspiration as they will help you determine how frequently users are searching for your product and related terms. You can even filter your searches by location and time period which will give you specific brand insights that can inform your focus and decisions moving forward.
Here are a few of some great free SEO tools:
- Social Media Platforms
Social media platforms can give you a wealth of data that you can use to inform all kinds of decisions you make related to products, marketing strategies and your overall brand identity. By simply searching specific keywords you can see all related posts informing you who’s talking about them, the general sentiment behind, where people are talking about them and what they’re saying.
- Social Media Insights
A great way to further understand market demands is on social platforms. Instagram has a built in feature for business accounts called Instagram insights, providing information on customer demographics, high and low content interaction, gains and losses on follower count, post reach and so much more (read more about instagram analytics here). Using this free built in feature on your social media accounts can provide you a greater understanding of what your customers like to see, what they demand for and what type of content really resonates with them.
What other methods can I use to determine market demand?
There are other, more traditional, methods for calculating market demand. For example, you could carry out surveys or questionnaires either on social media or via email. Aim to reach as many people as possible with this method because the greater the scope you create, the more accurate and informative your market research will be.
Another promising method is planning and executing experiments which, although these can be expensive and time-consuming, offer very informative results. An example of this might be offering a new product at a discounted price for a limited time which will encourage a large number of purchases. From this, you can determine who’s interested in your product and gather feedback from those who have bought it.
Thinking up a new business idea can be really exciting, but knowing your idea will work is even better. We hope you’ve found this article useful, and if you have any questions we’d love to hear from you! You can contact us here.
From May 2021 your website traffic might go down (or up). Why? Because Google is implementing a brand new algorithm designed to change the way websites rank on search results. Google’s aim is to provide a positive experience for users interacting on the web. That’s why they have come up with a way to measure and prioritise user experience. Welcome to the page experience algorithm.
In this post, we’re going to explain to you what the new algorithm is, and show you how to combat it so that when May comes around your traffic doesn’t plummet. You’re welcome.
An explanation of the Google Page Experience update
By introducing the following three metrics, Google hopes to decrease common frustrations users have whilst interacting with web pages:
- What speed does the page load at?
- How soon is the page interactive?
- How stable is the page?
By prioritising the webpages that positively satisfy these metrics, Google hopes to recommend those which are easy to use and well-maintained first.
If you want to really get to grips with the upcoming changes, here’s our breakdown of the technical details…
These are the core web vitals that will impact your site’s traffic:
- Largest Contentful Paint (LCP)
This is the main metric for page load speed. It measures how long users have to wait before large blocks of content load such as images, videos and chunks of text. Page content that takes more than 4 seconds to load will rank poorly, to improve your LCP measure, consider doing the following:
- Scale down image sizes so they load faster
- Use a size loading optimizer plugin
- Boost server speed
- Cumulative Layout Shift (CLS)
We’ve all been there, opened a page and tried to click on something before it’s fully loaded, and then by the time it does load, a shift occurs that changes the location of where we clicked. It’s a real pain and this metric measures just that. Unexpected element shifts can cause unwanted interactions, to avoid this make sure elements on your page do not suddenly change in size between the first and final loading.
- First Input Delay (FID)
This one measures how soon you can interact with elements on a page, or how quickly these interactive elements respond to user action. A good measure for this is 100 milliseconds, and anything longer than 300 milliseconds is, well, too long. You can improve on this by using a good programmer to test, audit and optimise the code.
What will make pages rank high?
Any pages that are tailored to answering specific queries from a targeted audience to influence conversion rates will be ranking high once the new Google algorithm takes off. This is because conversion rate optimisation (CRO) techniques also influence the user experience (UX). Simply put, Google will be looking at how effective your conversion strategies are in prompting users to take the desired action.
Our recommendation is this:
- Quality content should remain your top priority.
- SEO continues to be relevant.
- Regular testing is essential.
Combatting the update
We don’t want to worry you, we just want to prepare you… Here are some actions you can start taking to ensure your site continues to rank well after the update:
- Try out the Core Web Vitals report which will identify areas on your webpages that need improvement.
- To fix any issues reported by the above, such as slow page loading, try Lighthouse and Page Speed Insights.
We hope this post has helped you get to grips with the changes coming in May. If you need any help ensuring your page content meets the requirements of the new Google algorithm update, feel free to contact us. We’d love to assist!
Did you know there are over 4 billion email users worldwide? That’s more than half the world’s population and shows that email marketing is an opportunity your business can’t afford to miss out on. Whether you’re a small business with limited resources or a large business with an enormous budget, email marketing is a strategy that anyone can master and benefit from.
In recent years social media has become the digital marketing tool that everyone’s talking about, and email marketing is often looked at as a thing of the past. However, email marketing is still up there as one of the best. In fact, according to a study done by McKinsey & Company, Email marketing can be up to 40 times more effective than social media. The key to this success is ensuring your email marketing meets the following three necessary elements:
- You do not bombard your recipients with emails.
- Your emails contain high-quality content that meets the interests of your recipients.
- You include a compelling CTA, (call to action).
What is email marketing?
Before we show you how to conduct the perfect email marketing campaign, let’s start with a definition of what it is.
Email marketing is a digital marketing method that uses email to promote products or services and encourages brand loyalty. Email marketing aims to build customer relationships and keep customers engaged between purchases. In it’s simplest form email marketing is a type of advertisement.
So now we’ve covered the ‘whats’ let’s cover the ‘hows’… here are our four steps explaining how you can build the perfect email marketing campaign.
Step 1. Plan your email marketing strategy
Planning is an essential part of building your campaign. Your emails are at high risk of becoming lost in overcrowded inboxes or getting sent straight to spam. That’s why it’s crucial that you strategise your approach. Here’s a little roadmap of how to do it:
Define your audience
Just like every other marketing strategy, you must begin by creating your buyer persona. Who will you be sending your emails to? What are their needs and pain points? This is who you will tailor your email content to.
Set your goals
Motivation comes from having something to work towards, so research email statistics for your industry and set yourself some realistic benchmarks.
Choose your Email campaign type
There are lots of different types of email campaigns that suit different industries and recipient demographics. For example, standard promotional campaigns, newsletters, product announcements, abandoned carts, and more. Decide which campaign is best for your audience.
Create a campaign schedule
The best way to stay organised and make sure your campaign doesn’t lose momentum is to stick to a schedule. When deciding how often your emails will go out, first consider how often is too often? i.e. don’t bombard your recipients, and secondly, think about what is the right length of time to leave between emails to ensure your recipients don’t forget about you.
Step 2. Build your email list
Once you’ve finished planning your campaign you can start putting it together. Start by building an email list of eager prospects that are interested in hearing from you. Wondering how to do that? We’ve got you covered.
There are two elements to building a healthy email list, the first involves using lead magnets to lure in potential customers, the second involves producing compelling opt-in forms. Let’s take a look at these in more detail…
If you want to generate an authentic list of emails from people who are actually interested in what your business has to offer, then using lead magnets is a great method for naturally attracting these prospects. A lead magnet is essentially a piece of content, related to your industry, that you offer to people for free in exchange for their email address. Examples of lead magnets are:
- Software or tool
Lead magnets are effective for two reasons. Firstly, because lead magnets are related to and relevant to your business, they attract the right kind of prospects who fit your buyer persona and secondly, because they actually work, people tend to be willing to hand over their email addresses if they’re going to receive something of value to them in return.
You’ve created an attractive lead magnet, and it’s drawing interest from potential customers. What next? This is where an opt-in form comes in. Not having one is the only thing stopping your future leads from accessing the incredible asset you’ve designed for them and stopping you from securing their email addresses.
What is an opt-in form you ask? It’s a digital form containing a few simple fields to be filled in by your prospects. Once the form is completed, your potential customers will be granted access to your lead magnet, and you will receive the information they entered.
Here are three things to remember when creating your opt-in form:
- Keep it simple
A lengthy form with too much copy and an excessive number of fields to complete will deter your future leads. Only ask for basic information and keep it to the point.
- Make sure it’s attractive
Your opt-in form is the first thing people see so the design work needs to be tip-top. Consider adding an attention-grabbing header that will excite people and persuade them to sign up.
- Only add relevant info
Your primary goal is to get people to sign up, but don’t do this by embellishing or through deception. Make sure all the information on your form is relevant and an accurate description of what they will receive.
Step 3. Send your emails
After all the time and effort that went into building the perfect email list, wouldn’t it be a shame if your email is sent straight to spam? Well, that’s exactly what will happen if you lose momentum now. Before you send your email, there’s a little more hard work to be done. Don’t worry though, it will pay off. Here are the next things you need to do:
Choose an email marketing service provider
Since you’re going to be sending out a lot of emails, it’s only wise to choose an email marketing service to support you in your marketing efforts. These are simply tools or software that allow you to design and personalise professional-looking emails which can then be scheduled and sent en-masse. They also offer a breakdown of the data so you can analyse your efforts.
Segment your email list
Your current email list can be segmented into categories which will allow you to send more targeted emails. For example, you may want to segment your list according to age-groups, interests or preferences. This will help you to be more personal with your campaign, instead of sending out generic emails containing ‘canned’ copy.
Craft your email
You might know what the content of your email is going to be, but do you know how to optimise every inch of it to make sure it lands perfectly? Here are our top tips for crafting the perfect marketing email:
- Write relevant and consistent copy
Try and stick to one topic in your email so that there’s a clear, defined point that your CTA will follow naturally from. Also, decide on a TOV (tone of voice) that will be iconic to all of your brand’s copy, and be consistent with it throughout your emails.
- Include high-quality images
How do you make an email look nice? By including high-quality, attractive images that will make it more interesting and break up the text. Make sure they’re relevant to your topic.
- Add a CTA
A CTA, or “call to action” is a word or phrase that prompts a response from the reader. For example, if the aim of your email is to direct the reader to your website, tell them to click on a link to it.
- Consider the time of day
The best time of day to send a marketing email is between 8:00 am and 9:00 am. During this time your email has the highest chance of being opened.
- Insert an enticing subject line
The first thing your recipients will see is the subject line, think of this as your elevator pitch. In less than 150 characters you need to convince them to open your email. Be clear, concise and use enticing language.
If you’d like to see these tips in more detail, we’ve dedicated an article to just that. Don’t say we never treat you. Read it here.
Now you’ve crafted the perfect email, you should be ready to click send. Once your email has been delivered, the waiting game begins. However, your work isn’t over yet. Next up is email marketing analysis…
Step 4. Analyse your email marketing
Measuring the effectiveness of your marketing campaign is going to equip you to make better decisions in the future that will help you to cater for your readers and subscribers and ultimately have a positive impact on your business. Here are four key metrics you should pay attention to when measuring the effectiveness of your campaign:
The rate at which your email reaches the intended recipient’s inboxes.
The percentage of recipients that open the email.
The percentage of recipients that click on the CTA.
The number of people who, since receiving your email, have opted out of your email list.
It can be hard to tell which aspects of your email campaigns are hitting a high note with your audience and which aspects are falling short. That’s where A/B testing comes to the rescue. Here’s how to do it:
- Choose a variable to test, e.g. CTA, images, subject line.
- Create two versions of the same email, one containing the variable and one without it.
- Simultaneously send each email, one email should go to half of your email list and the other should go to the second half of your email list.
- Now you can measure the effectiveness of the chosen variable by seeing which email performed better.
This article was a long one, we know. But we wanted to treat you to a comprehensive guide so you can make better-informed decisions when crafting your next email marketing campaign. Good luck!
As Always, Good Luck!
Remember the days when you would log in to Instagram to find all the latest posts you’ve missed in a nice chronological order? Those days were bliss.
These days your feed seems to present in a totally random order, and not to mention the fact that your Aunt is always mad at you for not liking her recent cat photo…it’s not your fault though, it didn’t come up on your feed! In fact, there’s a really simple explanation for this; it’s Instagram’s new algorithm.
For many brands, the new algorithm definitely came as a shock. Instagram used to be one of the easiest social media marketing tools to navigate. You post a pic, people see it, and hey-presto, you gain customers. Now though, making sure your photos get seen is a little trickier, but do not to fear! We’ve got the low-down on how to beat the algorithm and get your posts ranking high in the feed. It’s all about engagement. The more people you’ve got liking and commenting on your posts, the better it will rank on the Instagram feed.
How to boost Instagram engagement
Here are some clever ways to get more comments and likes on your posts, and ultimately rank higher in user’s feeds.
Rarely active accounts just don’t fare well on Instagram, or any other social media platform for that matter. If you want to get people engaging with your photos, you need to get them interested in your account and looking forward to your next post. If you don’t post very often, people will inevitably forget about you, unfollow you, and sadly you’ll fade into the background.
Host a giveaway
Who doesn’t love free stuff? Am I right? Hosting a giveaway is a great way to entice users to like, comment and share your content. Invite users to enter the contest by engaging with your post, perhaps by tagging three of their friends, (who may then also enter the contest).
Host a takeover
Hosting a takeover means allowing another company, colleague or influencer to post on your account for a certain amount of time, (usually a day). This is a really clever way to attract their audience over onto your page so you can gather follows, likes and comments from a brand new set of users.
Ask people to comment
We’ve all heard it before…‘why don’t you just ask?’. It can feel wrong to do it, but actually, asking for something is often the easiest way to get it.
Applying this method to Instagram, find ways to ask your followers for their input on your most recent post. You could ask for their opinion on something, whether they agree or disagree with a statement, or even ask for their advice.
Respond to comments
Following on nicely from our last tip, try and respond to comments. You don’t need to respond to them all, but perhaps the ones that stand out to you, or as many as you have the time for.
Modern consumers love two-way marketing. It feels good to have a conversation with your favourite brands. It will also encourage people to comment because they will want a response from you.
Post something funny or shocking
Want to really get people talking? Give them something to talk about!
If you post something funny, surprising or provocative, you’re bound to get a conversation started. This tactic will have users commenting about their responses and tagging their friends.
Post a teaser on your story
Some people browse through their story feed just as much, if not more than they do their general feed. Don’t want them to miss your post? Add a little teaser to your story so they’ll be directed to your post.
These tips should have you well on your way to beating Youtube’s new algorithm and upping your posts’ engagement. If you’re yet to establish a social media presence for your brand, take a look at this article we wrote on how to build a flawless social media marketing strategy.
The platform launched in 2005, and since then has grown to become the second most visited website in the world. Yet, for some reason, Youtube is overlooked by some businesses as a potential marketing tool. That’s why we’re here to tell you that Youtube is a great way to engage potential customers, and give you some top tips for raking those views in.
Why is Youtube an effective marketing tool?
- Each month, Youtube gains over 1 billion unique visitors worldwide. That’s a LOT of potential exposure for your business.
- Most people prefer visual content. Potential customers are much more likely to watch an informative video about your product or service than read a lengthy sales letter.
- Producing Youtube videos is an opportunity for your business to gain trust and establish authority within your industry.
- Youtube is a two-way marketing method. You can interact with your customers in the comment sections beneath each video. This should go down a treat with modern consumers who love to feel connected to a brand.
How to gain views on Youtube videos
Hopefully, by this point, we’ve convinced you that Youtube has a lot of benefits to offer. Whether you’re new to Youtube or you’ve already started a channel for your business but are yet to gain traction, here are some tips for pumping up that all-important view-count on your videos.
Youtube is a search engine, in fact, it’s the second biggest search engine after Google. That’s why SEO applies here too.
Google owns Youtube which means they have similar ranking systems for the content they display. If you’d like a more detailed overview of how to rank high, check out this article we wrote which walks you through the top 10 Google ranking factors – and can be applied to Youtube too.
You need to consider those all-important keywords when writing video descriptions, just as you would on your website. In the first 100 characters of your description, aim to cram in the best keywords for giving the most relevant explanation of your content to your viewers.
Don’t forget to be creative with your writing too, your description will act as a pitch that can either persuade or dissuade viewers to keep watching your video.
Create enticing titles
The title of your video is one of the first things a potential viewer will see and it’s one of the biggest factors considered when a person is deciding whether to click on a video or not. So, make sure it captures both the essence of the video, (what the video aims to explain/its purpose), and comes across as enticing.
WARNING: Don’t fall into the clickbait trap. If your video doesn’t match up to how you’ve described it in the title, viewers won’t want to watch any more of your videos, and more detrimentally, they won’t trust you as a brand.
(Think SEO here too, insert the most relevant keywords for your video).
Choose attractive, relevant thumbnails
As we said above the title of your video is one of the first things a potential viewer will see, and along with it will be the thumbnail you choose for your video.
A thumbnail could be a screenshot from your video or even a title-based image. When creating your thumbnail preview, aim to intrigue your viewer and make them want to find out more. But again, ensure it’s relevant to the content of your video or you will just end up with disappointed viewers.
Another way to get your video ranking higher, and ultimately gain more viewers, is to encourage existing viewers to subscribe to your channel. Not only will your new videos appear on their subscriptions page, but having lots of subscribers also means your videos will rank higher in the search results.
Promote your videos on other platforms
If you’re already using Youtube as a marketing tool, or are considering using it soon, there’s a big chance you already use social media as a marketing tool too. If this is the case, you can share your Youtube videos across all of your social media platforms.
Sharing video content on these other platforms is a great way to attract viewers who’re already interested in your brand, and will increase engagement as your followers will hopefully like, comment and share your videos.
And there you have it. 6 Ways to boost your viewer count and help your brand reach more potential customers. We hope you enjoyed this post.
In this guide, we’ll walk you through all the steps necessary to do keyword research!
In the end, you’ll have a clear idea of what types of keywords you should be targeting.
Step 1 – Start By Brainstorming
Start by trying to think of keywords that people might use to find your business online.
Here are some questions you might want to ask to get your creativity flowing:
What phrases would you type in if you were looking for your products?
What categories do your products or services fit into?
What problems do your products or services solve?
What type of people do your products or services serve?
What questions do your customers ask before they buy?
You can also get more ideas by typing your keywords into Google.
As you type, Google will suggest other possible keyword phrases that might be relevant.
After you complete the search, Google will also display related keywords at the bottom of the search results page. Make note of any keywords that might be relevant to your content.
Step 2 – Use Competitor’s Websites For Ideas
Another great way to generate ideas is to take a look at your search competitor’s websites.
“Search competitors” are different from your normal competitors, because we’re looking for websites that rank for your target keyphrases. We’ll model them since they are already ranking well.
You can find these sites by just typing in your main keyword to Google and finding the URLs of the top-ranking positions.
Then, you can use a tool like our own SEO rankings checker to see what your competitors are ranking for!
Analyse title tags to see what keyword phrases they are intentionally targeting. Title tags will give you clues about what keywords your competitors think are important.
Step 3 – Use Keyword Research Tools
Keyword research tools will help you decide which keyword phrases to target by revealing keyword phrases that you may not have thought of as well as estimated search volume.
When searching for keywords, type in a keyword phrase, then click the “View Keyword Research” button.
The results will display related keywords, a range for estimated traffic, and what people are paying on Google Ads to get paid traffic for those keywords.
If you want to get serious about keyword research, then you should consider investing in other keyword tools so that you can get more data on keywords.
Step 4 – Consider Search Intent
Before you create content, make sure you understand what content typically ranks in Google when searching for that keyword – you may be surprised!
For instance, you may notice that Google prefers ranking long-form how-to guides, tools, or lists.
You’ll want to try to model the content that is ranking if you want to rank highly!
Step 5 – Consider Trends and Seasonality
When optimising for SEO traffic, you also need to consider seasonality and trends.
Google Trends HYPERLINK HERE is a tool that you can use to view a keyword phrase’s popularity over time.
Some keywords or topics can trend up or down over time.
For example, “salsa dancing” seemed popular in 2004, but appears to be declining in popularity.
Some keyword phrases can also experience seasonal fluctuations.
For example, “easter chocolate” sees a spike in search interest every Easter.
Before investing in SEO, you should consider trends and seasonality to determine if your marketing efforts will be worthwhile over the long term.
Step 6 – Select Your Target Keywords
Select a primary keyword phrase to target. This phrase will likely be the highest volume phrase that is most relevant to your web page.
You can use this as your primary keyword for creating and optimising your content.
Additionally, you can create a list of long-tail keywords that you can add to your page content.
Although these keywords won’t drive a lot of traffic individually, the cumulative traffic that they send to your site can add up quickly.
Step 7 – Create Your Content & Optimise It For SEO
Once you know what keywords you will be using, then you can create your content!
After you have selected your keywords, added them to your web pages, and completed SEO marketing activities like link building, check your website analytics.
Be sure to do on-page SEO (and possibly some link building) to optimise your web pages to rank in the search engines.
It may take several months or longer before you rank for the keywords that you are targeting, especially if they are competitive.
Step 8 – Measure Your Results
Pay attention to which keywords are driving traffic to your site, which keywords are driving sales and conversions, and make decisions based on the data if you decide to adjust which keywords to target!
Keyword Research is important to your business and this is something you are going to want to know more about.
What is Keyword Research? (And Why Is It Important?)
Keyword research is the process of discovering & validating popular words and phrases that people are using in search engines.
When you do keyword research, you can find what phrases are popular (that get search volume) and valuable (that are likely to lead to conversion).
How Does Keyword Research Work?
Keyword research is crucial for SEO success. Before we get into all the details of keyword research, here’s a quick overview of how it works:
Step 1: Brainstorm Keyword Ideas
This process often starts with brainstorming keyword ideas around what you think people would search when they are looking for your products and services.
Looking at competitor websites is another way that people can get good keyword ideas.
Step 2: Validate & Expand Your Ideas With A Keyword Research Tool
Next, you can use one of the many keyword tools to validate and expand your lists and discover other related keywords that people are using.
You’ll be able to see lots of vital information like keyword volume (to see how many people are searching per month), CPC (to see how much people are paying when they advertise on that keyword), and competition.
Step 3: Select Your Keywords
After creating a list of keywords and analysing the list, you can choose keywords to target so that they can drive search engine traffic to your website.
You’ll want to consider factors like search volume, search intent, SEO competition, and keyword value.
Step 4: Optimise Your Website
The last step is to Optimise your website for the keywords.
This may include including them in your title tags, descriptions, and on your page. It also might mean you need to create an entirely new page.
Why Is Keyword Research Important?
Keyword research is important because it will help you discover valuable keywords that people are actually searching for.
Without validating these keywords, you’ll miss out on large opportunities for search traffic!
So what happens if you don’t do proper keyword research?
First, you could waste a lot of time and resources targeting keywords that are too competitive to rank for.
Or the keywords that you target might not send you enough traffic to be worthwhile.
You may also find that keywords that you are targeting don’t convert into paying customers, or you could lose out on valuable traffic if you overlook certain keywords.
Doing proper keyword research enables marketers to make sure that they get a good return on investment for their SEO efforts.
Have you ever wondered what are the top Google ranking factors that can actually help boost your site and move you up the ranks?
Search engines don’t reveal how they rank exactly but many SEO experts believe that search engines use between 80 – 200 different ranking signals.
We don’t need to worry about all of these rankings, just a couple of these make up the majority of what really produces results.
Where should I focus my effort?
To boost traffic, here are some of the top search engine ranking factors.
To rank high in search engines, you need to have content that ranks and answers the query someone has entered into a search engine. It sounds easy but actually creating the content is often something that it missed. A lot of people try to rank their homepage for every single keyword.
What you want to do, is show search engines that your website is about pages for each service you offer or each product.
Without these other optimised pages, search engines don’t know what you website is going to be about. That’s why having your content optimised is one of the highest google ranking factors.
What you content is ready to fo, you will want to make sure it’s optimised so search engines know what to look for.
The first step is to make sure your keywords sit in your title tag and meta description. A web page’s title tag is the text in the link that shows up on the search engine results page. Another good step is to include your keywords and meta description tags. Writing a description can help convince searchers to click on your link from Search Engine Result Pages.
Look to include your target keywords naturally in the content of the actual web page.
The length of your content also affects search engine performance. It’s known that writing content with over 1,600 tends to rang higher than those with shorter content.
Google tends to prefer long-form content that fully addresses the user’s questions. when writing long-form content, you will cover most of the things the user is looking for.
That being said, long content does not always rank better if the searcher’s intent doesn’t match.
Some queries like searches for recipes or quotes might work better with short content as such individuals are likely looking for quick information.
So how long should your content be to optimise search engine traffic?
Well, the content should be long enough so it providers valuable information to the reader.
It’s sometimes of benefit to check out your competition and see how their articles are ranking and you should look to create something which is better than theirs.
Search intent is another factor to consider. Even if you do everything right to optimise your web page, it still won’t rank if you are targeting the wrong keywords with the wrong content type.
Google tends to rank more articles over product pages generally. If you search right now for “best email marketing software,” you might notice that Google is ranking articles about the best marketing software, as opposed to a product page from one of the top brands.
Google thinks the intent of the search is not to buy software immediately but to figure out which software is best through reviews.
In this case, it would be very difficult to rank your product page for “best marketing software,” and if you wanted to rank for this term, you would want to match the content type that is ranking.
To evaluate search intent, see what types of web pages are currently ranking when you type in a search query.
Keep your content fresh
Content freshness is also a ranking factor. Google provides the freshest / most current content, so keep your up to date.
Another important ranking factor is links, including links from other websites to your website as well as internal links within your own website.
Links are like votes for your website – If a lot of people are linking to your website, search engines see your website as popular and therefore can rank you higher.
Quantity Of Links
Getting a large number of links to your website is a good thing and can help you rank in the search engines if those links appear to grow at a natural pace. Generating awareness for your brand and publicity will result in other people linking to your site naturally.
You can also get more links to your site by doing email outreach and building relationships with other website owners or even asking for links.
Quality Of Links
Another important factor to consider is the quality of the links you receive. Your website can rank well with just a few high-quality links from high authority sites.
For example, a link from CNN.com would have much more value than a link from your friend’s personal blog. The reason is that CNN already has a ton of inbound links from other sites as is therefore considered an authority site.
The anchor text (or link text) can influence your rankings as well. “Anchor Text” is the text that is linked. Anchor text can let search engines know what your webpage is about.
Another ranking factor that websites should pay attention to is usability and user experience. Websites that are not user-friendly could cause users to get frustrated and even leave, even if the content is good.
Have you ever visited a website, realised it’s not what you were looking for and immediately closed the window?
That’s called a “bounce” and in analytics, you can watch your bounce rate to make sure that it’s not too high.
If a visitor comes to your website and immediately returns to the search results page to click on something else, then this behaviour could tell the search engines that your web page is not a result that people want to see.
With today’s fast internet speeds, users are impatient!
If your website loads too slowly, visitors will leave before your site even has a chance to load – which is why having a fast website is increasingly important.
Search engines also like websites that load quickly, so be sure to optimise your website for speed. Slow loading pages frustrate users and cause them to leave.
Mobile search traffic (people searching on their phones) is now outpacing the number of people who search from their desktops. Making sure your website looks good on mobile is very important.
Be sure to test your website to make sure it’s compatible with various devices and web browsers.
Security & HTTPs
SSL are important for websites and help you rank by up to 2-3% better than if you didn’t have one. Secure browsing is particularly important for e-commerce sites that are collecting sensitive data like credit card details.
By focusing on these top Google ranking factors, you can start ranking and getting traffic from Google and other search engines.
Focus on creating great content, getting links, and providing a great user experience and search engines will reward you with the traffic you deserve.
Keep it original and keep it to the point.
From websites selling products or services to those sharing a portfolio of work with potential employers, it’s vital to remember that as many of 38% of people will click off if they deem the site unattractive.
You’re not a professional web designer? Not a problem. Let’s take a look at some tips and tricks you can use when creating a beautiful website.
Four Web Design Do’s
1. Do Use Cohesive Colours and Fonts
Some psychologists suggest that whether a user either accepts or rejects a website is 60% down to colour. Try to stick to two or three carefully colour-guide chosen fonts throughout the site. Remember, even seemingly subtle changes can have a large impact. Let’s take the company ‘Performable’ as an example. By simply changing its call-to-action button from green to red, it saw a 21% increase in sales.
2. Do Use Simple Navigation
Always keep the following statistics in your mind when designing your site:
- 86% of visitors are immediately looking for information about your products.
- 60% of visitors want to find your contact information.
Increasing website sales comes down to ensuring a quick and easy user experience. A clear and concise navigation and search bar towards the top of the page will help to guide your customers to what they’re looking for and what you want to sell.
3. Do Use Certifications and Testimonials
With 85% of users trusting testimonials and product reviews in the same light as personal recommendations, ignore including customer testimonials at your peril. For example, five-starred ratings can increase your conversion rate by as much as 28%. For an added touch, why not try something similar to what the online restaurant ordering system ChowNow have done? Here, customers upload a short video of themselves actually speaking.
Crucially, would you expect your customers to share their financial information on a website without a seemingly flawless level of security? For this reason, make sure to add often overlooked certification logos such as security badges or third-party reviews of your business, proving to new customers the legitimacy of your business.
4. Do Use Infographics
With people being 80% more likely to respond and interact with visual content, it’s certainly worth considering the general amount of text on your website. Some site content leads itself naturally away from text, such as statistic-driven content which is instead best displayed though the use of an infographic – as much as thirty times more likely to be read in its entirety than a wall of text.
Four Web Design Don’ts
Let’s now take a look at some pitfalls to avoid when constructing a beautiful, sales-increasing website.
1. Don’t Use Too Many Elements
The old adage of less is more applies in abundance here, so be careful with the GIFS, text, videos, pop-up ads and the like, which can quickly become distracting, lowering both time spent on your site and the all-important conversion rates.
2. Don’t Use Jarring Colour Schemes
As mentioned above, your website’s chosen colour palette is of huge importance. Stay away from bold, headache-inducing colours that don’t complement each other. That’s no way to encourage a customer to stick around long enough to make a purchase.
3. Don’t Use Cluttered Navigation
Another way to boot the customers off your site without lifting a finger is to make things confusing and cluttered. No transactions are made when scrolling through a string of pointless nebulous web pages.
4. Don’t Use Loud Multimedia Set to AutoPay
A loud unexpected burst of audio and video can often do more harm than good. Sure, it’s good to grab your customer’s attention, but in this instance, it’s not the way to go.
In Design They Trust
When people arrive at your website, make sure you’ve got them on your side from the first click. A mixture of cohesive colours and fonts, five-star testimonials, along with a simple layout and uncluttered navigation should not only do that but also keep them coming back again and again.
As always from the Byter Team,