In eCommerce, what’s the trick to staying ahead of the numerous online shopping websites? Knowing what content to put in front of your customers before they even have the chance to search for it themselves. When it comes to eCommerce, truly understanding your customer online behaviour will keep you ahead of all your competitors. Gathering the right eCommerce statistics will allow you to better prepare the right marketing strategies and provide efficient customer experience.
On that note, we’ve gathered 5 online shopping statistics to help you make the best-informed marketing decisions for your online business.
Over 2 billion people shop online
Our global population consists of almost 8 billion people, and around a quarter of them are shopping online. This number is only growing too! That’s a lot of potential customers for you to target. Remember though, quality beats quantity – you can’t target everyone, but you can target the right people, with the right strategies. Personalise your campaigns and target those who fall into your ICP (ideal customer profile). Wondering what an ICP is? You can read about it here.
85% of online shoppers conduct online research first
Before committing to buy, most online shoppers will conduct online research beforehand. This might consist of reading product reviews, online forums, comparison sites or browsing other shops before they jump in and purchase. Being able to do this is one of the main reasons people opt to shop online instead of in-store, as it allows them to make a fully informed decision. Make sure your product pages consist of high-quality images, detailed descriptions and relevant specifications so that potential customers have all the information they need.
69% of shopping carts get abandoned
Almost 70% of shopping carts end up getting abandoned at the final hurdle. This could be due to a number of reasons. For one, people like to window shop, they might not actually be looking to spend but just enjoy fantasising about the products they could potentially buy. Others may become distracted and forget to press checkout, and of course, some people might just change their minds. Whatever the reason, you should ensure your checkout process is fully streamlined so as not to encourage abandoned checkouts where you can.
65% of retail visits worldwide come from smartphones
Smartphones can be used to do pretty much anything nowadays. Did you know there’s even an app for detecting earthquakes? Amazing stuff. More commonly though, people use smartphones to do their online shopping. More than two-thirds of all online retail visits come from smartphones, so if you’re not already providing a mobile-friendly experience for your customers, well… you need to be.
Men spend 68% more online than women
Men love to online shop just as much as women do, probably because it’s quicker, easier, and just about stress-free compared to in-store shopping. It’s not that men shop online more than women, they just tend to spend more money when they do it. So, if you were thinking that women are your best customers, think again. Men are just as valuable and catering to their spending habits might look like offering bundle packages or showing related products to what they’re currently buying that they can simply ‘add to basket’ there and then.
So there you have it, five crucial online shopping stats you need to know. And now that you do, the power truly is in your hands… It’s time to optimise your online presence and make the most of all those potential customers.