Jan 7, 2022 11:08:06 PM / by Byter Team posted in Insider, Sales and marketing
Video email is simply the use of email to send videos. The use of video email is powerful since it helps your business stand out in your audience’s inbox. In this case, video amplifies email’s natural and organic traffic by effectively engaging with, and capturing the attention of your audience. These could be promotional sends, newsletters, and more!
Jan 7, 2022 11:01:29 PM / by Byter Team posted in Digital Marketing, Marketing, Content Creation, Sales and marketing
As a Social Media and Digital Marketing Agency in London, we believe that you should be able to make the most out of your Instagram business. So, reposting on Instagram is an easy and beneficial tool for building brand recognition and promotion, acquiring new clientele, and illuminating your brand values. Give your Instagram that Byter touch, and watch the magic come to you.
Instagram is special. Instagram is different. Most social media feeds are almost frustratingly busy, snowed under a cacophony of noise. Fortunately, Instagram is unique since you can only look at one post at a time. The straightforward and flawless interface makes it too easy to focus on users’ aesthetically pleasing photography and captivating videos. Byter is giving you the marketing tools to bring your Instagram and social media presence to the next level. Now it’s time to hold onto your hat and prepare yourself for the five simple steps on how to repost on Instagram.
We have carefully and meticulously tested four different ways to manage and manifest your Instagram marketing strategies. This can be done via three apps: Repost for Insta, Instarepost, and DownloadGram. These can be downloaded from the IOS store or Google Play.
Disclaimer: Pursuant to Instagram’s Terms of Use, you must first reach out to the Instagram user whose content you want to reproduce and obtain written permission to do so. This is applicable to any Instagram app you decide to use today. You can do this by commenting on the image and asking, or by sending them an Instagram Direct Message (DM). The DM’s can be accessed by tapping the paper airplane icon in the upper right-hand corner of the app.
Jan 7, 2022 10:58:36 PM / by Byter Team posted in Social Media, Content Creation, Sales and marketing
Twitter fame and verification can bring you many benefits as a company. Having a big following on Twitter can allow you to communicate with your customers in a more convenient fashion. It can also help with brand legitimacy, as the bigger your following the more you look like you know what you are doing. Having an interesting Twitter account can also help increase your customer base or just general brand awareness, as you might attract customers who would not normally interact with you. For businesses who have dedicated themselves to a particular cause, social media, especially Twitter, is one of the best places to be.
When trying to figure out how to get popular on Twitter, remember it’s all about growing that audience connection. Don’t just publish a Tweet and go ghost. Follow other influential people in your industry. Retweet posts from influencers. Reply to your customers. When your Twitter presence becomes conversational, you’ll increase engagement and grow your follower base. You can also post tweets that encourage responses, like asking customers to tell you their experiences, or little polls or other such things. People like talking about themselves, and if you give them a little prompt will quite happily interact with you. You must remember to answer as many of these as you can in an engaging manner.
Make sure to share content that your audience is actually interested in, whether that’s Tweeting about sales, product tutorials, or current events. Always remember to stay on brand. Twitter has an analytics page that gives you general feedback like Instagram does, so that may help your understanding of your audience. Again like Instagram, look at the hashtags for inspiration. Twitter has a news and trending section. When you type in certain hashtags in your posts twitter will suggest to you hashtags and also tell you their popularity. If you can attach yourself to current events or trends then you have a higher chance of getting seen. Of course, you must be aware, Twitter controls the trending tab to a certain extent And they will also often put new stories first into many current events hashtags.
Unless you are really good at outrageous hot takes, images and videos work best as a way of making people notice you and engage. Humans are very visual creatures, and especially with the success of platforms like TikTok the importance of moving content has been fully illustrated. Twitter is designed for text, that is true, but images make you more visually striking.
On Twitter, any given timeline is constantly changing. The average tweet has a life of 24 minutes. So make sure to post often to keep your Tweets at the top of the most recent section. Create a content calendar so you can plan ahead of time to keep consistent. Or simply drink a lot of coffee and let her fly. Again, remember, be on-brand. Do not tweet about unrelated topics unless you feel very strongly that it will add to your brand
Micro-influencers also fall into the interaction section of your plan. Micro-influencers are social media creators who fall inside the 3,000-100,000 followers bracket. They are still influential and often have a more approachable and legitimate image than the giant influencers. This is because the big influencers are often very manicured in their presentation so keep that in mind when you come to advertise with influencers. If you can work with a few micro-influencers this will definitely help you grow your follower account
Chances are you also have a large business presence outside of social media. Use that to your advantage. Add your Twitter link to the bottom of your email signatures, to your website, and even to your physical business cards. When you give your customers one more way to find you, you’ll communicate that you’ve got their back, even outside of the store.
And lastly, Twitter is known for its hot takes and drama. So if your following is not growing to your satisfaction, you can always post something controversial. Or if you can’t come up with your own hot takes, simply join in on the latest public denouncing circle. This will get you noticed and allow you to signal that your brand has its finger on the pulse of current events.
Remember kids, Twitter can be quite a toxic place, so if you are running your own social media, remember to take breaks. And if you feel like your mental health is affected by it, remember that’s how Twitter works.
if you want more mildly humorous tips on how to grow your brands check out our other blogs
Good luck twittering
Jan 7, 2022 10:51:07 PM / by Byter Team posted in Digital Marketing, SEO, Copywriting, Sales and marketing
A marketing plan is a document that all companies use to outline their current status, goals, budget and a plan of action. Specifically through the lens of the marketing department. Basically, a marketing plan is an outline of what you plan to do with your marketing for the next, definable time frame. Each plan is different depending on the company, the goals, and the marketing strategy.
Even if you are a small business you will need to do this. If you don’t organise and plan, marketing will get disorganised very quickly, and you could end up overwhelmed with nothing to show for it.
Below are the 9 standard items that you will want to look at in your marketing plan.
1. Business Summary
This section simply outlines where your business is at now. Company name, headquarters, mission statement and general description.
2. Business Initiative
In this section, you outline the projects that your marketing department wants to do. Campaigns that you would like to run, or experiments you would like to try. This section should not be confused with the overall project outline that is put in the business plan.
3. Customer analysis
Market research section. Here you want to outline your ideal customer. You want t to create a buyer persona. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like Age, Location, Title, Goals, Personal challenges. Pains, Triggering events
4. Competitor analysis
Look at what your competitors are doing, and where you can make yourself stand out, (hint: Positioning, Market share, Offerings, Pricing)
5. Swot analysis
Your businesses strengths, weaknesses, opportunities, and threats. you’ll write most of it based on your market research and your strategy
6. Marketing strategy
This section will outline in detail how you will sell your product. How will you offer something that your competitors are not offering? In a full-length business plan, this section will have the following (7 Ps of marketing): Product, Price, Place, Promotion, People, Process, Physical Evidence.
(For an in-depth explanation of these check out our blog about them)
7. Budget
Don’t mistake the Budget element of your marketing plan with your product’s price or other company financials. Your budget describes how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above. Things that may be included in your budget may be, paid promotions, photoshoots, events, outsourcing your marketing
8. Marketing channels
Where will your company promote your goods? Magazines, newspapers, billboards, and also, importantly what social media platforms will you be using. Use this section of your marketing plan to layout which social networks you want to launch a business page on, what you’ll use this social network for, and how you’ll measure your success on this network.
9. Financial projections
Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI.
The first step of doing anything is planning. You can very easily waste a lot of time and money on marketing and not achieve any of your goals. If you want to be successful, you have to carefully plan out your goal and strategy, then keep careful track of what you are doing and adjust your actions accordingly. A marketing plan is designed to help you achieve this. In a larger company, it helps you keep your team on track, and helps any kind of collaboration immensely.
Happy planning! And remember, even supervillains have to do the planning.
Jan 7, 2022 10:50:01 PM / by Byter Team posted in Marketing, Sales and marketing, PPC
Otherwise known as the marketing mix. This marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products. The 7Ps acronym helps you sum up all the things in and around your product that you need to take into account when trying to market it.
The acronym was originally coined in the 1960s as 4 Ps:
1- Product,
2- Placement,
3- Price,
4- Promotion.
Then, in the 1980s the other three more were added: Physical evidence, People and Processes.
When you have a product and you are attempting to figure out how to sell it, you need to ask yourself these questions about it. The 7P acronym is a simple mnemonic to help you to remember all the aspects of your product so that you do not miss a crucial part.
What is your product? What problems does your product help solve for customers? Why is your product the best one to solve it?
What is the price of your product?The price of your product is based on what your customers are prepared to pay.Otherwise known as your customer’s perceived value of your product, and should of course result in a profit for you.
Where your product is displayed and sold? How does this solve a customer problem? It could refer to anything from a warehouse or a high-street store to an e-commerce shop or cloud-based platform. With the invention of social media stores on facebook and instagram it is becoming increasingly easier to shop and advertise online
How are you marketing this? Promotion refers to your advertising, marketing, and sales techniques. Influencer based? Are you going to do product placement in movies? Are you going to pull complicated marketing stunts?
The ‘people’ element of the 7Ps involves anyone directly, or indirectly, involved in the business-side of the enterprise.Your staff, your customer service.
Describes a series of actions that are taken in delivering the product or service to the customer. Examining the process means assessing aspects such as the sales funnel, your payment systems, distribution procedures and managing customer relationships.
Physical evidence often takes two forms: evidence that a service or purchase took place and proof or confirmation of the existence of your brand.Validation essentially refers to visual aspects or quantifiable features of your brand, such as your website, your logo, business cards, a sign on your building, the brand’s headquarters and equipment, and your social media presence.
The 7 Ps are used by companies to identify key factors for their business, including what consumers want from them, how their product or service meets or fails to meet those needs, how their product or service is perceived in the world, how they stand out from their competitors, and how they interact with their customers.
Good luck and happy marketing!
Jan 7, 2022 10:45:59 PM / by Byter Team posted in Digital Marketing, Marketing, Sales and marketing
A great way to attract new clients and grow your business is by hosting an event where like-minded people from relevant industries can gather to, learn, network and form beneficial relationships aka a Business event. Do this by planning Business Event Marketing.
For many organisations these events can be one of the most successful outbound strategies because of the positive face-to-face interactions between their brand and others, making it easier to gain and retain clients.
Hosting a business event isn’t all smooth sailing though, it can be really difficult to attract people to attend them, especially when competitors are hosting events around a similar time. To help you make sure your event is a success, we’ve got some tips to help you spread awareness early, quickly and effectively. Business Event Marketing has many forms, which we will dive more into now.
To have the highest possible chance of attracting lots of businesses to your event, you should utilise multiple channels for spreading the word about your event.
Business people are busy. So if you want to catch their attention you’ll need to approach them from many different angles. Here are four channels that we believe you’ll have the greatest chance of success in reaching them on:
A fast way to reach your target audience is via email marketing; a channel that allows you to directly communicate with your existing contacts who might be interested in attending the event. There are also ways to gain new contacts and build up an email list of potential attendees, we’ve written an article that shows you how to do this, read here.
It is almost guaranteed that the majority of your target audience will use at least one form of social media. That’s why we’re telling you to post on all of them. Social media marketing is a great way to catch your audience’s attention, post about your event on Facebook, Instagram, Linkedin, Twitter, and Pinterest. Facebook also allows you to create events that you can promote to reach your target audience. You can get great results from both organic and paid promotions using social media, so it’s suitable for all budget sizes.
Websites such as Eventbrite are not only the perfect place to broadcast your event, but they’re super handy too. You can use these websites for registration and selling tickets as well as promotion. This method will only work on people already searching for events like yours though, so opt for a combination of these four strategies if you want the best results. Business Event Marketing should be a part of your digital marketing strategy.
The power of good old fashioned direct mail should not be underestimated. This method still works well for business marketing, and although it may be going out of style, it can actually be a unique way to stand out from your competitors. You have the option to send postcards, brochures, letters or leaflets that contain relevant information about your event and a strong CTA (call to action) directing your audience to get in touch.
Give your event a boost by creating a standalone website dedicated to it. This will serve as a landing page for all your outreach, and keep the focus on your event. Including high-quality content relevant to the event on your microsite will boost SEO and draw in leads from search engine result pages. Another item for your Business Event Marketing.
A substantial amount of your target audience will access event information and content on their smartphones. If your outreach doesn’t format properly on these devices, you risk losing a lot of potential leads. We recommend building a separate, unique interface for mobile devices so that users get the most seamless experience possible.
A successful event can be a great springboard for future ones. Make use of the existing buzz and try to keep your attendees engaged year-round in anticipation of your next event. Here are some ways you can do it:
We hope these tips are useful, and we’d love to hear how you get on with your next business event. If you need a helping hand we can handle all things digital for you, get in touch today and let’s chat!
Jan 7, 2022 10:44:07 PM / by Byter Team posted in Social Media, Sales and marketing
Is there anything worse than not winning a new customer? Yes, losing an existing one. It’s every salesperson’s worst nightmare. You win some, you lose some, such is life. Here’s the good news though, in many cases customer churn can be prevented. We’re going to walk you through five steps on how to do it.
First, though, let’s start at the beginning. If customer churn is a phrase you’ve never heard before, it’s simply this: the percentage of customers that stopped using your company’s products or services over a set time frame.
Here’s the formula for calculating your customer churn rate:
Customer churn rate = No. of customers you lost / No. of customers you began with x 100
So, let’s say you want to calculate your customer churn rate for the month of January. If you lost 15 customers and started with 50, your customer churn rate would be the following:
15 / 50 = 0.3
Now you know what customer churn is, let’s have a look at some methods to prevent it.
Your customer service can make or break your company. Deliver poor customer service and you can say goodbye to both your customers and your reputation.
Delivering excellent customer service will make your customers feel heard and that’s going to guarantee their respect. Don’t wait around for them to contact you either, you should reach out to your customers now and then to offer some support, they’ll appreciate that you took the time to contact them.
On top of outstanding customer service, you should also prove to your customers that your company can offer them more than just the one product or service they needed. If you can continue to deliver valuable resources they are more likely to continue being a customer. Examples you can send to them include:
Customers like to feel special. That’s why it’s crucial that all of the interactions you have with them are personalised. You might not be able to hand-write every email you send, but you could segment your email lists into certain demographics and send tailored emails with relevant content to each of the different groups.
Struggling to figure out why you’re losing customers? It’s simple, just ask them. Consider sending out surveys to churned customers and find out what turned them off, and what you can do better in future.
The data you collect will be instrumental in drawing helpful conclusions about the changes you need to make, then you can get on with implementing these changes and start reducing your churn rate.
As well as analysing those churned customers, it will also be beneficial to decipher the things your organisation is good at. Knowing what is keeping your customers from churning means you can, well, keep on doing it. You can then focus on your positive attributes and keep improving them, making them more seamless and effective.
Don’t let customer churn get you down. It’s a fact of life that all salespeople must face. Instead of allowing it to get the better of you, follow these 5 steps so you can minimise your customer churn rate and get back to doing what you love – selling!
As Always, Good Luck!
Jan 7, 2022 10:43:19 PM / by Byter Team posted in Social Media, London, Sales and marketing
It’s human nature to want something you don’t have. That’s why there’s something very exciting about acquiring new customers. For this reason, some companies spend most of their time and energy on the hunt for brand new customers, when they should be spending just as much of it on retaining the ones they already have.
What if we told you that a returning customer is actually more beneficial than gaining a new one? Why? Because returning customers are loyal ones, and a loyal customer is a committed customer. If they’ve decided they like your brand, then the chances are they’re going to keep coming back. BUT! This does of course require some effort on your part. Don’t worry though, we’ve done the hard part for you. We’ve gathered six retention strategies that will keep your customers engaged and happy.
One foolproof method for keeping your existing customers satisfied is by providing top-tier customer service. This can be a difficult task when you have so many customers though… Enter customer service tools.
Software such as a good CRM will take the stress out of it. You can record customer interactions and create support tickets, these will reside in one unified hub so that every rep has access to it and keep Customer Retention high.
Give your customers a reason to stay loyal to you by introducing a mission statement. You can inspire commitment from them through what they stand for. Now, more than ever, people are choosing brands with a message that aligns with their own beliefs. Whether it’s a devotion to planting trees, investing in young people, or improving workplace diversity, having an ultimate purpose for what you do will give your customers a reason to stand by you.
A major reason people opt to stick by a company is due to ease of use or convenience. A prime example of this is when an online retailer provides the option to “save payment details”. Never again do you have to scramble for your debit card every time you want to make a purchase, and it’s simple conveniences such as this that keep customers going back to the same shop.
Create relationships with your customers by leveraging personalisation. A great way to do this is by utilising social media platforms and interacting with your customers in an authentic, human manner. For example, you could set up a company Twitter page where customers can tag you in posts, and receive personable responses from members of your team.
There’s a reason why sports teams inspire mass followings from so many committed fans… even when the team isn’t a very good one. People love rivalry. Spark a divide between yourself and your competitors, using a bit of tongue and cheek of course, and your customers might just become your biggest brand advocates.
This strategy is all about making your customers feel like they’re members of a VIP club. Offer them incentives for signing up, such as discounts or access to services that regular customers don’t have.
The aim of the game for retaining customers is to give them a reason to choose you instead of taking their custom elsewhere. We hope you find these six strategies useful, good luck!
Jan 7, 2022 10:41:36 PM / by Byter Team posted in Social Media, Traffic, Sales and marketing
The platform launched in 2005, and since then has grown to become the second most visited website in the world. Yet, for some reason, Youtube is overlooked by some businesses as a potential marketing tool. That’s why we’re here to tell you that Youtube is a great way to engage potential customers, and give you some top tips for raking those views in.
Hopefully, by this point, we’ve convinced you that Youtube has a lot of benefits to offer. Whether you’re new to Youtube or you’ve already started a channel for your business but are yet to gain traction, here are some tips for pumping up that all-important view-count on your videos.
Youtube is a search engine, in fact, it’s the second biggest search engine after Google. That’s why SEO applies here too.
Google owns Youtube which means they have similar ranking systems for the content they display. If you’d like a more detailed overview of how to rank high, check out this article we wrote which walks you through the top 10 Google ranking factors – and can be applied to Youtube too.
You need to consider those all-important keywords when writing video descriptions, just as you would on your website. In the first 100 characters of your description, aim to cram in the best keywords for giving the most relevant explanation of your content to your viewers.
Don’t forget to be creative with your writing too, your description will act as a pitch that can either persuade or dissuade viewers to keep watching your video.
The title of your video is one of the first things a potential viewer will see and it’s one of the biggest factors considered when a person is deciding whether to click on a video or not. So, make sure it captures both the essence of the video, (what the video aims to explain/its purpose), and comes across as enticing.
WARNING: Don’t fall into the clickbait trap. If your video doesn’t match up to how you’ve described it in the title, viewers won’t want to watch any more of your videos, and more detrimentally, they won’t trust you as a brand.
(Think SEO here too, insert the most relevant keywords for your video).
As we said above the title of your video is one of the first things a potential viewer will see, and along with it will be the thumbnail you choose for your video.
A thumbnail could be a screenshot from your video or even a title-based image. When creating your thumbnail preview, aim to intrigue your viewer and make them want to find out more. But again, ensure it’s relevant to the content of your video or you will just end up with disappointed viewers.
Another way to get your video ranking higher, and ultimately gain more viewers, is to encourage existing viewers to subscribe to your channel. Not only will your new videos appear on their subscriptions page, but having lots of subscribers also means your videos will rank higher in the search results.
If you’re already using Youtube as a marketing tool, or are considering using it soon, there’s a big chance you already use social media as a marketing tool too. If this is the case, you can share your Youtube videos across all of your social media platforms.
Sharing video content on these other platforms is a great way to attract viewers who’re already interested in your brand, and will increase engagement as your followers will hopefully like, comment and share your videos.
And there you have it. 6 Ways to boost your viewer count and help your brand reach more potential customers. We hope you enjoyed this post.
Good luck!
Jan 7, 2022 10:32:55 PM / by Byter Team posted in Digital Marketing, Marketing, Sales and marketing
Why is social media the best place to advertise your brand? Well, around 4 billion people worldwide use it, that’s why. And since the Covid-19 pandemic, this number is growing rapidly.
Social media platforms are the perfect tools to tap into a huge audience and get your brand the kind of exposure that is guaranteed to grow your business.
So, without further ado, let’s look at how to create the perfect social media marketing strategy.
Before you do anything, you need to decide who your target audience is. To do this, create a buyer persona. This is a fictional representation of your ideal customer. If you already have existing customers you can compile data from them, if not, you’ll need to decide for yourself what kind of person will want to buy from you. Consider things like:
If you’re finding this stage a little tricky, have a read of this guide we wrote on how to find your audience on social media.
Next, you should think about what aims you’re trying to achieve with your marketing strategy. This way you’ll be able to track your successes and figure out if your investments have been worth it. It will also help to guide your activities in the right direction if you have a clear plan of what you’re hoping to achieve.
Here’s some examples of the kind of goals you might want to consider:
Now that you’ve established your target audience and your goals, it will be easier to decide what kind of content you’re going to produce.
For example, let’s say your company sells recruitment software. You know that you’re targeting B2B customers, so your best bet is to publish content on Linkedin. Your content should be things like:
Keep a tab on what your biggest competitors are doing on social media. You can learn from what they’re doing, and compare your content against theirs.
If they’re publishing more content than you are… up your game.
If they’re publishing content on more platforms than you are… up your game.
If they’re creating more interesting content than you are, yep that’s right, up your game!
Creating and publishing content is not your only job, you also need to engage with your followers. Encourage them to interact with your posts by using hashtags and CTA’s. Ask for their responses, and reply to them when they do. This will make them feel cared about, and help to build your online community and brand awareness.
Follow these key points and you’ll be on your way to a flawless social media marketing strategy. If you need some extra help with your social media marketing, we’d love to help.
Good luck!
Byter is a London based digital marketing and social media agency that will help your business grow. We offer a range of services including Digital Marketing, Social Media, Brand Development, SEO, Web Services and application development.
